50 Marketing

Head of Marketing

50 Marketing

full-time

Posted on:

Location Type: Remote

Location: Remote • 🌎 Anywhere in the World

Visit company website
✨ AI Apply
Apply

Salary

💰 $110,000 - $160,000 per year

Job Level

Lead

About the role

  • Set and adjust the weekly marketing strategy using HubSpot dashboards to hit revenue targets and lift lead-to-client conversion from 0.5% → 1.5%.
  • Lead the marketing team (videographer, copywriter, VA) via Notion sprints and Slack to hit content, channel, and campaign KPIs inside a cohesive weekly plan.
  • Ship 3–5 high-quality content assets/week across YouTube, LinkedIn, and Instagram using the Notion content calendar and Loom briefs to grow authority and inbound demand.
  • Build high-converting funnel pages in HubSpot (opt-ins, offers, SLO pages, thank-you flows) with clean tracking and fast iteration.
  • Build and optimise the self-liquidating funnel weekly using HubSpot pages, paid ads, and GA4 to achieve breakeven-to-profitable front-end CAC.
  • Develop and optimise multi-channel campaigns (paid ads, email, LinkedIn, JV partners, influencers) to increase qualified call volume by 30–50%.
  • Implement and refine HubSpot + Zapier/Make automations to improve segmentation, accelerate lead routing, and drive measurable lifts in nurture → booking conversion.
  • Run a weekly sync with Sales using Slack, Notion, and CRM dashboards to align on lead quality, improve show-up rates, and increase close rates.
  • Use weekly HubSpot, Hyros, and GA4 reporting to identify leaks, propose fixes, and drive meaningful improvements in funnel efficiency.
  • Manage the monthly marketing budget using P&L trackers to scale spend responsibly while maintaining or improving ROAS.
  • Collaborate with our elite marketing coaching team to sharpen messaging, refine strategy, and accelerate execution.
  • Maintain our thought-leadership gold standard through weekly YouTube + email content that increases engagement, subscriber growth, and authority signals.

Requirements

  • HubSpot Power User: Automations, segmentation, dashboards, workflows, landing pages.
  • Paid Acquisition Competency: Experience running and optimising paid campaigns (YouTube/Meta/LinkedIn or similar) with CAC responsibility.
  • HubSpot Funnel Builder: Can build pages, flows, tracking, and optimisations directly inside HubSpot.
  • Funnel Architecture & CRO: Skilled at diagnosing leaks, improving conversion, and building SLO funnels.
  • Analytics & Attribution Mastery: Fluent in GA4, Hyros, and platform dashboards.
  • Messaging Strategist & Ruthless Editor: Owns voice, direction, clarity, and final quality.
  • Content Leadership: Knows how to steer a creative team to consistent, high-quality output.
  • Project & Sprint Management: Strong Notion velocity, sprint planning, and team alignment.
  • Technical Fluency: Zapier/Make, tracking setups, workflow logic.
Benefits
  • A global brand with massive pull and momentum.
  • A stacked team: videographer, copywriter, VA, Webflow dev.
  • A world-class coaching bench for ideation + strategic firepower.
  • Room to build systems, funnels, and content machines from the inside out.
  • Fast cycles, big wins, and a company that celebrates excellence.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
HubSpotGA4ZapierMakepaid campaignsfunnel buildingconversion rate optimizationanalyticssegmentationworkflow automation
Soft skills
leadershipcommunicationproject managementstrategic thinkingcontent creationteam alignmenteditingmessaging strategycollaborationproblem-solving