5

Marketing Manager – Demand Generation

5

full-time

Posted on:

Location Type: Hybrid

Location: Dallas • Texas • United States

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About the role

  • Plan and execute multi-channel demand generation campaigns across industries and regions
  • Build lead-nurturing programs that educate prospects on market trends, procurement strategy, and energy expertise.
  • Collaborate with direct sales and outreach team to support enablement, events, outreach, and pipeline growth
  • Develop clear, client-ready content that simplifies complex energy topics
  • Build dashboards and reporting to track campaign performance, lead quality, and pipeline impact. Use data to optimize campaigns, segmentation, and channel strategy
  • Provide day-to-day guidance and support to the Creative Marketing Manager
  • Manage marketing budget, vendors, and overall execution quality
  • Own website content, landing pages, and SEO direction for the commercial energy business

Requirements

  • 5-7+ years of experience in B2B marketing, demand generation, field marketing, professional services marketing, or similar roles.
  • Experience supporting outside sales or relationship-based sales teams in long sales-cycle environments (consulting, energy, financial services, technical services).
  • Proficiency with CRM and marketing automation tools (HubSpot required).
  • Strong analytical skills; comfortable building dashboards, analyzing performance, and making data-driven decisions.
  • Excellent communication skills and the ability to translate technical insights into accessible, client-ready messaging.
  • Experience managing vendors, creative teams, or agencies.
  • Strong organizational skills; able to manage multiple priorities and stakeholders.
  • Bachelor’s degree in Marketing, Communications, Business, or a related field.
Benefits
  • Collaborate with internal teams, HubSpot SME’s, and external agencies, including PR partners
  • Manage marketing budget, vendors, and overall execution quality
  • Provide day-to-day guidance and support to the Creative Marketing Manager
  • Own website content, landing pages, and SEO direction for the commercial energy business
  • Build dashboards and reporting to track campaign performance, lead quality, and pipeline impact. Use data to optimize campaigns, segmentation, and channel strategy

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
demand generationlead nurturingcampaign performance analysisdata-driven decision makingSEOcontent developmentdashboard buildingpipeline growthmulti-channel marketingB2B marketing
Soft skills
communication skillsanalytical skillsorganizational skillscollaborationguidance and supportvendor managementstakeholder managementprioritizationcreativityadaptability