Creative Strategist – Info Marketing
4Media Marketing
full-time
Posted on:
Location Type: Remote
Location: Remote • Arizona, Colorado, Florida, Texas • 🇺🇸 United States
Visit company websiteJob Level
Mid-LevelSenior
About the role
- Lead and oversee the creative team (static designers and motion editors), owning execution quality, output volume, and professional development.
- Set clear expectations, provide timely feedback, and ensure consistent creative standards across all deliverables.
- Drive creative ideation and brainstorming for Pods in collaboration with Strategists, Copywriters, and Project Managers.
- Own creative win rate across clients, using performance data to guide ideation, iteration, and scaling decisions.
- Define creative testing hypotheses and collaborate with media buyers and strategists on testing structures.
- Analyze creative performance to identify patterns, insights, and repeatable frameworks for scalable success.
- Generate net-new creative concepts, angles, and variations informed by data, behavioral insights, and market trends.
- Partner cross-functionally with Strategists, Media Buyers, and Copywriters to align creative direction with account goals.
- Develop and maintain creative systems, frameworks, and processes for ideation, hooks, messaging, and iteration.
- Create clear creative briefs and iteration structures to ensure designers and editors have strong direction.
- Oversee creative direction for additional assets including VSLs, webinars, funnels, and select web assets.
Requirements
- 3+ years of experience in direct response or info marketing.
- Proven experience leading and developing creative teams (designers, editors, or blended teams).
- Strong understanding of performance creative formats, including scripted, educational, founder-led, testimonial, UGC, metaphor-driven, and static concepts.
- Ability to generate and iterate on ideas from both a visual and messaging perspective (without needing to execute copy or design yourself).
- Experience working cross-functionally with media buying, copywriting, funnels, and creative teams.
- Solid understanding of creative performance metrics, attribution nuances, and ad platform reporting.
- Familiarity with Hyros, Meta/Facebook, Google Ads reporting, and attribution models.
- Working knowledge of ClickUp, Figma, and Frame.io.
- Strong leadership, communication, and organizational skills.
Benefits
- Comprehensive health, dental, and vision insurance plans (US Residents Only)
- PTO
- Paid US Holidays
- Ongoing professional development and leadership growth opportunities
- A collaborative, performance-driven environment that values creativity and results
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
creative ideationcreative testingperformance metricsattribution modelscreative formatsdata analysiscreative frameworksiteration structuresvisual messagingdirect response marketing
Soft skills
leadershipcommunicationorganizational skillsfeedback provisioncollaborationcreative directionproblem-solvingteam developmentexpectation settinginsight generation