Senior Growth Marketing Manager

412th Test Wing, Edwards Air Force Base

Senior Growth Marketing Manager at Paylocity driving predictable pipeline growth through innovative acquisition strategies and financial modeling in cloud-based HR solutions.

Posted 7/31/2026full-timeRemote • 🇺🇸 United StatesSenior💰 $125,000 - $165,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in digital marketing strategies, particularly in paid acquisition and growth marketing, with a strong focus on financial modeling and data-driven decision-making. Proficient in leveraging analytics and emerging trends to optimize marketing investments and drive predictable pipeline growth.

Highest-signal resume keywords

Digital MarketingPaid AcquisitionFinancial ModelingAnalytics ProficiencyGrowth Marketing

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Digital AdvertisingCampaign OptimizationFinancial AnalysisROI AnalysisExperimentationData AnalysisConversion OptimizationBudget ManagementForecastingScenario Modeling

Soft Skills

CollaborationStrategic ThinkingProblem SolvingCommunication

Tools & Technologies

Google AdsLinkedInMetaPower BITableauGA4SalesforceHubSpot

Industry Keywords

Inbound MarketingPerformance MarketingAI-Driven SearchDigital Discovery TrendsSMB Marketing

Tech Stack

Tools & technologies

Tableau

About the role

Key responsibilities & impact

Drive predictable, scalable pipeline growth through innovative acquisition and inbound strategies.
Own the analytical and financial planning foundations for digital acquisition, building models that connect marketing investment to pipeline and revenue outcomes.
Guide strategy and planning across paid search, paid social, programmatic, and retargeting to maximize predictable growth.
Identify high-impact opportunities, optimize inbound programs, and collaborate closely with the Finance, Acquisition and Website teams to define investment with growth plans and outcomes.
Anticipate tomorrow’s disruption, tracking how AI-powered search and discovery platforms reshape digital advertising and running structured experiments to adapt our acquisition strategy.
Help Paylocity achieve predictable pipeline growth and maintain a competitive edge in an evolving digital landscape.

Requirements

What you’ll need

Bachelor's degree in Marketing, Business, Finance, Economics, Statistics, or related field required; MBA or advanced degree preferred
10+ years of experience in digital marketing with a focus on paid acquisition, growth marketing, or performance marketing.
Proven track record of managing large-scale digital advertising budgets and optimizing campaigns across Google Ads, LinkedIn, Meta, programmatic platforms, and retargeting networks.
Strong background in SMB inbound marketing, with experience using experimentation and data to improve value clarity, intent qualification, and conversion efficiency at scale.
Demonstrated expertise in financial modeling, forecasting, and ROI analysis for marketing investments: Advanced Excel/Sheets skills; expertise in scenario modeling, sensitivity analysis, forecasting, and ROI analysis.
Familiarity with AI-driven search and emerging digital discovery trends, with the ability to apply insights to acquisition strategies.
Advanced proficiency in analytics and visualization tools (Excel/Sheets, Power BI, Tableau, GA4) and fluency with CRM/marketing automation platforms (Salesforce, HubSpot).

Benefits

Comp & perks

medical
dental
vision
life
disability
401(k) match
perks that support you, your family, and your finances
career development opportunities