Marketing Manager – Account Based Marketing

412th Test Wing, Edwards Air Force Base

Marketing Manager managing ABM programs for Paylocity, a cloud-based HR software provider. Overseeing digital programs, gifting, sales education, and lead generation strategies.

Posted 7/31/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSenior💰 $89,000 - $118,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in Account-Based Marketing (ABM) strategy and execution, with a strong focus on optimizing digital programs and leveraging sales intelligence. Proven ability to partner with Sales and SDR teams to drive lead generation and measure marketing effectiveness through analytics.

Highest-signal resume keywords

ABM Strategy Development6sense Platform ExpertiseB2B Marketing ExperienceSales EnablementMarketing Analytics

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Account-Based MarketingLead Generation StrategyMarketing AutomationSalesforcePipeline InfluenceAttribution ReportingCampaign OptimizationGifting PlatformsSales Engagement ToolsProject Management

Soft Skills

Effective CommunicationOrganizational SkillsDetail-OrientedSelf-StarterProblem Solving

Tools & Technologies

6senseSalesloftOutreachMarketoReachdeskSendoso

Industry Keywords

SaaSB2B MarketingDigital MarketingAccount Engagement MetricsOmnichannel Marketing

About the role

Key responsibilities & impact

Manage and optimize our current ABM digital programs (display, paid media, CTV, and video)
Own the roadmap to scale them into a coordinated omnichannel motion spanning digital, email, events/webinars, direct mail, and gifting
Own our scalable gifting program (Reachdesk)
Serve as ABM's primary partner to the SDR organization and Sales leadership
Train teams on sales intelligence and intent data
Manage and refine SDR/AE alert workflows
Ensure fast, effective follow-up on marketing-sourced signals
Act as administrator and internal expert for 6sense
Own the Enterprise lead gen strategy and funnel end to end
Develop and execute ABM strategy end to end
Research and identify top accounts and ideal customer profile
Partner with SDR leadership and Sales leadership on account selection
Deliver ongoing SDR and Sales enablement
Plan and execute integrated ABM campaigns
Partner with Analytics and Marketing Operations teams to ensure ABM influence is properly tracked
Measure and report on key ABM KPIs
Apply an experimentation mindset and optimize campaigns
Evaluate new ABM channels, technologies, and data sources

Requirements

What you’ll need

5–7+ years' B2B marketing experience, preferably in the SaaS industry
at least 3 years running ABM or targeted account programs (1:1, 1:few, and scaled)
Hands-on, power-user experience with an ABM/intent platform — 6sense strongly preferred (Demandbase or similar considered)
Experience with gifting/direct mail platforms (e.g., Reachdesk, Sendoso) and sales engagement tools (e.g., Salesloft, Outreach)
Demonstrated success partnering with SDR teams and Sales leadership
Strong command of marketing analytics: pipeline influence and attribution, account engagement metrics, and ROI reporting
Experience with CRM and marketing automation platforms (e.g., Salesforce, Marketo or similar)
Proven executive presence and ability to communicate effectively with senior leaders
Ability to work within a project management tool
Superior communication skills working across internal and external departments
Organized, detail-oriented and highly motivated, with project management experience in a fast-paced environment
Self-starter and problem solver, highly reliable and accountable to deadlines
BS/BA in Communications, Marketing or related field desired.

Benefits

Comp & perks

medical
dental
vision
life
disability
a 401(k) match
perks that support you, your family, and your finances
career development opportunities