Marketing Operations Manager – GTM Systems

412th Test Wing, Edwards Air Force Base

Marketing Operations Manager at Paylocity optimizing the inbound prospect experience and improving demand capture across various platforms. Collaborating with cross-functional teams to enhance funnel operations and revenue growth.

Posted 7/31/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSenior💰 $83,000 - $108,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in Marketing Operations and Demand Generation, with a strong focus on HubSpot administration, lead management, and workflow optimization. Proven ability to enhance inbound prospect experiences and drive conversion through data-driven strategies and effective stakeholder communication.

Highest-signal resume keywords

HubSpot AdministrationLead ManagementWorkflow OptimizationDemand GenerationData Governance

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing AutomationCRM PlatformsLead ScoringLifecycle StagesOperational ReportingFunnel GovernanceSalesforce IntegrationAI-Driven MarketingAttribution MeasurementData Requirements

Soft Skills

Analytical SkillsProblem-SolvingCommunication Skills

Tools & Technologies

HubSpotSalesforceQualifiedZoomInfoSalesloftDriftIntercomChili PiperLeanDataPardot

Industry Keywords

SaaSB2B TechnologyRevenue OperationsGrowth MarketingHigh-Growth Revenue Organization

About the role

Key responsibilities & impact

Improve the end-to-end inbound prospect experience across website forms, chat, nurture, scheduling, and SDR follow-up by identifying and removing friction between initial engagement and qualified sales conversations
Own Qualified as Paylocity’s agentic marketing and conversational AI platform, including administration, optimization, governance, and roadmap execution
Design, test, and optimize AI-driven marketing experiences that improve website engagement, inbound qualification, speed-to-lead, and meeting conversion
Support future inbound conversion programs, including self-serve scheduling, AI SDR, and other scalable ways to engage and convert prospects throughout the buyer journey
Serve as a primary owner and administrator for HubSpot, including platform strategy, governance, configuration, workflows, and data structure
Build, maintain, and improve marketing automation workflows that support demand capture, lead management, lifecycle programs, and operational reporting
Manage integrations and data flows across HubSpot, Salesforce, Qualified, Salesloft, ZoomInfo, webinar/event platforms, and other GTM systems in partnership with Sales Ops and Business Systems
Maintain roadmap priorities, documentation, stakeholder communication, and change management for key marketing operations initiatives
Build and optimize lead routing processes that help Sales and SDR teams prioritize high-intent demand and follow up efficiently
Maintain lead scoring models, suppression logic, lifecycle stages, routing rules, and SLA tracking
Ensure key lifecycle, source, campaign, routing, and conversion data is captured accurately across GTM systems to support lead flow, sync health, and operational visibility
Partner with Analytics, Demand Generation, and SDR teams to support funnel definitions, handoff processes, acceptance criteria, and reporting input
Support webinar, event, PPL vendor, content syndication, paid media, and campaign lead flows, including imports, enrichment, attribution inputs, and sales activation
Manage third-party vendor integrations and operational processes to ensure lead source integrity and tracking accuracy
Support demand generation programs that improve conversion from lead to pipeline, including nurture, segmentation, account intelligence, and audience activation
Partner with Demand Generation and Campaign teams to ensure operational processes support accurate targeting, lead follow-up, and campaign measurement

Requirements

What you’ll need

5+ years of experience in Marketing Operations, Revenue Operations, Growth Marketing, Demand Generation, or a related GTM systems role
Bachelor’s degree in Marketing, Business, Information Systems, Analytics, or a related field required
Hands-on experience administering marketing automation and CRM platforms such as HubSpot, Marketo, Pardot, Salesforce, or similar systems
Strong understanding of lead management, lead routing, lead scoring, lifecycle stages, funnel governance, SLA tracking, and SDR handoff processes
Experience building workflows, operational reporting inputs, and scalable processes that support demand generation and sales follow-up
Strong analytical and problem-solving skills, with the ability to translate business needs into scalable workflows, data requirements, and operational processes
Strong communication skills, with experience documenting processes, summarizing insights, and presenting recommendations to technical and non-technical stakeholders.
Advanced HubSpot operations experience, including workflow architecture, data governance, Salesforce integration, and lifecycle automation (preferred)
Experience with Qualified, Drift, Intercom, or other conversational AI demand capture platforms (preferred)
Experience with Chili Piper, LeanData, or other routing, scheduling, or lead assignment platforms, especially in support of SDR or Inside Sales motions (preferred)
Experience with marketing attribution, lifecycle reporting, funnel operations, or pipeline measurement (preferred)
Experience with 6sense, ZoomInfo, Salesloft, or other account intelligence, enrichment, audience targeting, or sales engagement platforms (preferred)
Experience using AI, automation, or workflow optimization to improve GTM efficiency, lead qualification, meeting conversion, or revenue outcomes (preferred)
SaaS, B2B technology, or high-growth revenue organization experience (preferred)

Benefits

Comp & perks

medical, dental, vision, life, disability, and a 401(k) match
perks that support you, your family, and your finances
career development opportunities