Senior Director, Demand Generation

412th Test Wing, Edwards Air Force Base

Senior Director, Demand Generation responsible for pipeline and revenue strategy at Paylocity. Leading marketing teams and driving AI-first demand generation in a competitive environment.

Posted 7/31/2026full-timeRemote • Illinois • 🇺🇸 United StatesSenior💰 $180,000 - $250,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates extensive expertise in demand generation and revenue marketing, with a strong focus on AI Search Optimization and digital marketing strategies. Proven ability to lead high-performing teams and manage multi-million-dollar budgets while driving measurable results across the full funnel.

Highest-signal resume keywords

Demand Generation LeadershipAI Search OptimizationDigital Marketing StrategyBudget ManagementTeam Development

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Demand GenerationRevenue MarketingAI Search OptimizationDigital MarketingPerformance AnalysisMarketing AutomationSEOPaid MediaGenerative Engine OptimizationData-Driven Campaigns

Soft Skills

Executive PresenceCommunication SkillsPeople-Focused LeadershipExecution SkillsGrowth-Oriented Mindset

Industry Keywords

B2B SaaSMarket DisruptionBehavioral DataFunnel OptimizationChange Management

About the role

Key responsibilities & impact

Set strategy and drive measurable results across demand generation and revenue marketing
Own the end-to-end pipeline and revenue engine—from first signal to closed deal
Shape how Paylocity competes and wins in an AI-defined marketplace
Define and manage a multi-million-dollar demand generation budget across various channels
Establish metrics, attribution frameworks, and reporting cadences for revenue outcomes
Lead rigorous performance analysis across the full funnel
Drive AI Search Optimization strategy and build brand visibility in AI-native environments
Set the digital marketing strategy and execution plan across the prospect journey
Achieve monthly lead generation and funnel conversion targets
Build full-funnel nurture and acquisition journeys informed by real-time behavioral data
Lead strategy for data-driven digital campaigns that resonate with HR and business decision-makers
Drive funnel optimization across all stages to maximize conversion velocity and quality
Influence website conversion strategy for AI-era buyers
Recommend improvements to marketing automation and analytics infrastructure
Provide executive-level reporting on budget utilization and revenue attribution
Lead, develop, and inspire a high-performing team of senior marketing leaders

Requirements

What you’ll need

15+ years of progressive, senior leadership experience in demand generation within B2B SaaS
Proven track record owning and managing large, multi-million-dollar demand generation budgets
Prior experience leading demand generation through rapid growth and significant market disruption
Demonstrated success as a leader of leaders, building and developing high-performing senior marketing teams
Ownership of AI Search Optimization, including direct command of Generative Engine Optimization (GEO)
Comprehensive digital marketing expertise spanning paid media, SEO, and AI-powered personalization
Experience evaluating, adopting, and scaling emerging AI platforms
Strong business judgment and financial acumen
People-focused leader with extensive experience managing and developing senior marketing talent
Exceptional execution skills and a growth-oriented, test-and-learn mindset
Strong executive presence with exceptional written and verbal communication skills
Prior experience in change management, unifying functional areas, and leading organizations through transformation

Benefits

Comp & perks

medical, dental, vision, life, disability, and a 401(k) match
perks that support you, your family, and your finances
career development opportunities