Regional Marketing Manager – Lab

3Shape

Regional Marketing Manager specializing in marketing strategies for dental technologies in North America. Executing integrated plans to increase engagement and drive business growth within the dental laboratory market.

Posted 7/18/2026full-timeNew Providence • New Jersey • 🇺🇸 United StatesMid-LevelSenior💰 $80,000 - $90,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in developing and executing integrated marketing programs and customer engagement initiatives within the dental laboratory and healthcare technology sectors. Proficient in managing social media strategies and understanding the dental laboratory ecosystem, including CAD/CAM workflows and digital dentistry.

Highest-signal resume keywords

Integrated Marketing ProgramsCustomer Engagement InitiativesDental Laboratory EcosystemSocial Media ManagementProject Management

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Integrated MarketingDigital Content DevelopmentBrand StrategyLead GenerationCustomer RetentionDigital Workflow AdoptionMarket AnalysisKPI MonitoringCampaign ExecutionContent Strategy

Soft Skills

Strong Communication SkillsPresentation SkillsAbility to Manage Multiple PrioritiesAdaptability in Fast-Paced Environments

Industry Keywords

Dental LaboratoryHealthcare TechnologyCAD/CAM WorkflowsDigital DentistryMedical Device Regulatory EnvironmentCustomer SuccessMarket InitiativesEvent ManagementWorkshopsWebinars

About the role

Key responsibilities & impact

Support the development and execution of the annual marketing plan aligned with regional and global business objectives, with a dedicated focus on dental laboratory growth and digital workflow adoption.
Adapt and execute global campaigns, sales assets, digital content, and event materials for the North American dental laboratory market.
Support go-to-market strategies for new product launches, workflow solutions, service offerings, and strategic market initiatives.
Monitor brand and business KPIs, assess tactical marketing execution, and leverage insights to recommend strategic improvements.
Develop and execute integrated marketing programs that increase awareness, lead generation, customer retention, and technology adoption within dental laboratories.
Partner with Academy teams to promote educational programs, workshops, webinars, and training initiatives that support customer success.
Manage and maintain the social media presence for the Design Services team, including content planning, campaign execution, customer success stories, thought leadership, and performance reporting across relevant social channels.
Collaborate with Design Services leadership and subject matter experts to develop engaging content that showcases case studies, workflow expertise, service capabilities, and customer outcomes.

Requirements

What you’ll need

3-5 years of experience in marketing, product marketing, or a related field
Experience in the dental, dental laboratory, medical device, or healthcare technology industry preferred
Proven experience developing and executing integrated marketing programs, customer engagement initiatives, and brand strategies within the North American market.
Strong understanding of the dental laboratory ecosystem, including CAD/CAM workflows, digital dentistry, scanning technologies, restorative workflows, and laboratory production processes preferred
Experience managing social media channels, content strategy, and digital engagement programs for business audiences.
Understanding of the medical device regulatory environment
Strong communication and presentation skills with the ability to engage technical, commercial, and customer audiences
Ability to balance long-term strategic direction with practical implementation and execution
Willingness to travel to industry events, customer sites, and strategic partner meetings throughout North America
Excellent communication and presentation skills
Strong project management skills with the ability to manage multiple priorities
Comfortable working in a fast-paced, evolving environment.

Benefits

Comp & perks

Comprehensive medical benefits
401k
A unique opportunity to work in a global, innovative MedTech company.
A collaborative and international work environment.
The chance to contribute to strategic partnerships that can transform digital dentistry practices.