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Application Engineer – Industrial Adhesives, Tapes
3MApplication Engineer driving growth through customer collaboration and product commercialization for 3M's Industrial Adhesives in Malaysia. Engaging with customers to develop new bonding solutions and innovations.
About the role
Key responsibilities & impact- Support business growth strategies in key markets - including electronics, automotive, appliance, and general industrial - through application development and replication
- Collaborate with key decision makers at manufacturers to develop new applications for existing and new bonding solutions
- Deliver timely product recommendations, application evaluations, and quality resolution support to delight customers
- Conduct product and market-focused training through face-to-face engagements and webinars
- Collaborate with area and portfolio leaders to define area go-to materials through product performance analysis, competitive comparison, and understanding of market trends
- Coordinate and lead field trials with customers; evaluate local competition and marketing practices
- Continuously build knowledge in market and technology trends, converting processes, automation technologies, and industry standards
- Proactively contribute to the development of value propositions for effective commercialization
- Identify voice of market insights from key industries to support strategic decision-making
Requirements
What you’ll need- Bachelor's degree in Engineering (Materials, Chemical, Mechanical, or a related field)
- 3–5 years of experience in application engineering or technical support in relevant markets
- Demonstrated knowledge and expertise in adhesives, bonding tapes, single coated tapes, and/or labels
- Knowledge and hands-on experience in tape converting processes
- Strong problem-solving skills with the ability to translate customer needs into technical solutions
- Proficiency in interpreting technical drawings, specifications, and test data
- Experience supporting product validation, troubleshooting, and customer trials
- Ability to communicate technical information clearly to both technical and non-technical audiences
- Ability to work cross-functionally with sales, R&D, and manufacturing teams
- Good command of English, Bahasa Malaysia, and Chinese - both written and spoken
- Willingness to travel for customer visits, trials, or training as needed (up to 25% out-of-town travel expected)
Benefits
Comp & perks- flexible working arrangements
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
application engineeringadhesivesbonding tapessingle coated tapeslabelstape converting processestechnical drawingsspecificationstest dataproduct validation
Soft Skills
problem-solvingcommunicationcross-functional collaborationcustomer engagementtraining deliverymarket analysiscompetitive comparisonvalue proposition developmentcustomer needs translationinsight identification
Certifications
Bachelor's degree in Engineering