Product Marketing

• Lead efforts to define market segmentation, customer targets, and monitor industry trends and competitor activities.
• Translate customer and market needs into product requirements to deliver solutions aligned with customer problems.
• Develop and execute global marketing launch plans, ensuring alignment across the 3M matrix.
• Oversee marketing campaigns, sales support, and training for global launch regions, completing all deliverables within the 3M Grow system.
• Coordinate launch preparation and execution with key countries, establishing launch plans, dates, financial forecasts, and demand plans.
• Provide ongoing support and guidance during the first-year post-launch.
• Work with Global Marketing Portfolio teams to prioritize new product introduction (NPI) ideas that align with strategic priorities, facilitating successful global launch campaign hand-offs.
• Participate in NPI idea scouting and development of new product platforms.
• Ensure compliance with international regulations and standards.
• Consult with business management on financial implications of product decisions and assist in developing business strategies.
• Drive a culture of accountability and promote new Performance Culture Behaviors within the team.

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