3M

Account Based Marketing Manager

3M

full-time

Posted on:

Location Type: Office

Location: Diegem • 🇧🇪 Belgium

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Job Level

Mid-LevelSenior

About the role

  • Leading the end-to-end development and execution of ABM programs, coordinating resources and cross-functional teams to meet milestones and timelines.
  • Implementing personalized storytelling by repurposing content and creating thought leadership tailored to target personas across relevant channels.
  • Determining prioritization scoring and the ABM plan for CBT EMEA lead accounts based on readiness and estimated business impact with clear time-bound goals.
  • Supporting account teams with in-depth insights via stakeholder mapping and persona development to understand decision-makers and their objectives.
  • Communicating performance and ROI through analytics dashboards and regular reports to demonstrate impact and guide decisions.
  • Collaborating with Marketing, Sales, Content, and Operations to align strategies and deliver programs on schedule.
  • Promoting continuous improvement by using performance data to optimize campaigns, refine targeting, and scale successful approaches.

Requirements

  • Bachelor’s degree in Marketing or equivalent qualification
  • Extensive marketing experience with strong understanding of customer insights and market dynamics
  • Proficiency in crafting compelling messaging and content strategies and using multi-channel formats to reach and engage target audiences
  • Proven ability to lead and influence cross-functional teams with strong organizational skills and exceptional communication abilities
  • Skilled at building relationships and collaborating effectively with the ability to drive alignment across diverse groups
  • Deep knowledge of data analytics and reporting tools with the ability to derive actionable insights from data
  • Demonstrated ability to develop and execute strategic ABM plans aligned with business objectives with a commercial data-driven mindset that drives measurable business outcomes
  • High level of organization adaptability and results orientation thriving in fast-paced environments and delivering excellence without direct people management responsibilities.
Benefits
  • Health insurance
  • Retirement plans
  • Paid time off
  • Flexible work arrangements
  • Professional development

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
ABM programsdata analyticsreporting toolscontent strategiesmulti-channel formatsstakeholder mappingpersona developmentperformance data optimizationcampaign managementstrategic planning
Soft skills
leadershiporganizational skillscommunication abilitiesrelationship buildingcollaborationinfluenceadaptabilityresults orientationstrategic alignmentproblem-solving
Certifications
Bachelor’s degree in Marketing