3form

B2B Marketing Specialist

3form

full-time

Posted on:

Location Type: Remote

Location: Remote • 🇵🇱 Poland

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Salary

💰 PLN 60 - PLN 100 per hour

Job Level

Mid-LevelSenior

Tech Stack

RPAWordPress

About the role

  • Create high-quality B2B content: Write and edit blog posts, case studies, whitepapers, and LinkedIn content that simplifies complex topics (AI, Automation, Digital Transformation).
  • Manage social media channels: Own the company LinkedIn profile, ensuring consistent posting, engagement, and audience growth within our target markets (UK/US).
  • Execute email marketing campaigns: Design and send newsletters or drip campaigns to nurture prospects using our CRM/Marketing automation tools.
  • Support sales enablement: Create decks, one-pagers, and proposal templates that help the sales team close deals.
  • Monitor and report performance: Track website traffic, conversion rates, and engagement metrics to optimize future campaigns.
  • Coordinate external vendors: Manage relationships with occasional freelancers (designers, SEO specialists) if required.
  • Maintain website content: Update landing pages and copy via our CMS to ensure accuracy and SEO optimization.

Requirements

  • 3+ years of experience in B2B marketing, preferably within the Tech, SaaS, or Professional Services sectors.
  • Exceptional written English: Native or near-native level (C1/C2) is non-negotiable; you must be able to write clear, persuasive business copy.
  • Proven ability to translate technical concepts (e.g., RPA, Low-code, API integrations) into business benefits.
  • Hands-on experience with marketing tools (e.g., HubSpot, Google Analytics, LinkedIn Campaign Manager, WordPress/Webflow).
  • Strong organizational skills and the ability to manage a content calendar independently.
  • Experience working in a remote, distributed team environment.
  • Basic graphic design skills (Canva, Figma) to create social assets independently (Nice-to-Have).
  • Experience with Video editing/production for short social clips (Nice-to-Have).
  • Familiarity with ABM (Account-Based Marketing) strategies (Nice-to-Have).
  • Experience using AI tools (ChatGPT, MidJourney, etc.) to accelerate content workflows without sacrificing quality (Nice-to-Have).
Benefits
  • The opportunity to work with a senior, high-performing team on cutting-edge digital transformation projects.
  • Direct impact on the company’s growth trajectory—your work will be visible and valued.
  • A bureaucratic-free environment where decisions are made quickly.
  • Exposure to international markets and clients.
  • Continuous learning opportunities in the fields of AI and Automation.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
B2B marketingcontent creationemail marketingSEO optimizationgraphic designvideo editingtechnical writingABM strategiesRPAAPI integrations
Soft skills
organizational skillscommunication skillspersuasive writingindependent managementteam collaboration