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Senior Director – Marketing
3CloudSenior Director – Marketing at 3Cloud leading B2B marketing initiatives and managing a marketing team. Focusing on pipeline growth, partner alignment, and Microsoft-based professional services campaigns.
Tech Stack
Tools & technologiesCloud
About the role
Key responsibilities & impact- Lead and develop a team of marketing professionals in a player-coach capacity
- Oversee execution across internal teams and external agencies to ensure quality and consistency
- Drive accountability, prioritization, and continuous improvement across marketing efforts
- Own marketing performance metrics, including pipeline contribution, campaign effectiveness, and ROI
- Manage budget allocation across programs and channels, optimizing for efficiency and impact
- Provide regular insights and recommendations to revenue leadership
- Serve as a connector across marketing, partnerships, sales, and enablement to ensure aligned execution
- Partner with adjacent teams in 3Cloud and Cognizant to deliver cohesive and effective campaigns
- Support core marketing operations, including processes, tools, and reporting cadence
- Ensure practical application of brand standards across marketing deliverables
- Execute go-to-market plans aligned to Microsoft services, priority industries, and sales plays in partnership with revenue leadership
- Collaborate with Microsoft and Cognizant channel teams to activate joint campaigns, co-sell motions, and marketplace opportunities
- Align marketing programs to partner priorities and field engagement models to maximize pipeline impact
- Partner with sales, partnerships, and delivery teams to deliver coordinated, market-facing initiatives
- Translate offerings into clear, differentiated messaging, positioning, and value propositions
- Develop collateral, use cases, and sales enablement materials to support pipeline generation and deal progression
- Support packaging and promotion of services aligned to Microsoft and key industry verticals
- Ensure consistency and clarity of solution messaging across all channels and campaigns
- Lead strategy and execution of events (partner-led, hosted, and industry) to drive pipeline and strengthen partner relationships
- Align event investments to the priorities of Microsoft, Cognizant, and sales
- Measure event ROI and incorporate insights into future planning
- Lead execution of multi-channel campaigns that drive awareness, engagement, and qualified pipeline
- Support account-based marketing efforts aligned to enterprise account priorities and territory strategies
- Track, analyze, and optimize campaign performance based on pipeline contribution and conversion metrics
- Operationalize repeatable campaign motions and GTM plays to support solution and industry growth
Requirements
What you’ll need- 10+ years of B2B marketing experience, preferably within technology, cloud, or professional services
- Bachelor’s degree in Marketing, Business, or related field preferred
- Experience supporting consulting or services-based organizations strongly preferred
- Demonstrated experience in people management and managing teams in a matrixed environment
- Proven ability to execute integrated marketing campaigns that drive pipeline in partnership with sales
- Experience working within partner ecosystems (e.g., Microsoft, Cognizant, or similar alliances)
- Strong collaboration and stakeholder management skills in a matrixed environment
- Experience in solution marketing, including messaging, positioning, and sales enablement
- Proficiency with marketing analytics, CRM, and automation tools (e.g., Salesforce, HubSpot, Marketo)
- Demonstrated ability to manage multiple priorities and drive execution in a fast-paced environment
Benefits
Comp & perks- Flexible work location with a virtual first approach to work!
- 401(K) with match up to 50% of your 6% contributions of eligible pay
- Generous PTO providing a minimum of 15 days in addition to 9 paid company holidays and 2 floating personal days
- Two medical plan options to allow you the choice to elect what works best for you!
- Option for vision and dental coverage
- 100% employer paid coverage for life and disability insurance
- Paid leave for birth parents and non-birth parents
- Option for Healthcare FSA, HSA, and Dependent Care FSA
- $67.00 monthly tech and home office allowance
- Utilization and/or discretionary bonus eligibility based on role
- Employee Assistance Program to help with everyday challenges
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
B2B marketingintegrated marketing campaignspipeline contributioncampaign effectivenessROI measurementsolution marketingmessagingpositioningsales enablementaccount-based marketing
Soft Skills
people managementcollaborationstakeholder managementaccountabilityprioritizationcontinuous improvementcommunicationleadershiporganizational skillsstrategic thinking
Certifications
Bachelor’s degree in MarketingBachelor’s degree in Business