Digital Marketing Specialist

365id

Digital Marketing Specialist managing digital marketing campaigns for 365 Retail Markets, a leader in unattended retail technology. Focused on lead generation and measurable campaign performance across global markets.

Posted 5/1/2026full-timeTroy • Missouri • 🇺🇸 United StatesMid-LevelSeniorWebsite

Tech Stack

Tools & technologies

DrupalWordPress

About the role

Key responsibilities & impact

Plan, execute, manage, and optimize digital marketing campaigns across domestic and international markets, ensuring consistent brand messaging, audience engagement, lead generation, and measurable performance outcomes.
Manage paid advertising campaigns across platforms such as Google Ads, and other relevant digital opportunities.
Support Meta Ads, LinkedIn Advertising, Reddit, etc. in collaboration with the social media team.
Build, manage, and optimize Google Ads campaigns across Search, Display, Demand Gen, Performance Max, remarketing, enhanced conversions, and custom audience segments.
Monitor campaign performance and optimize against key performance indicators such as ROAS, CPL, CTR, conversion rate, lead quality, pipeline contribution, and overall campaign efficiency.
Create and manage paid advertising campaigns within approved budgets, ensuring spend is allocated effectively across channels and campaigns.
Set up, manage, and troubleshoot tracking through Google Tag Manager, GA4, platform pixels, UTM parameters, and conversion events.
Analyze website traffic, attribution, and user behavior using GA4, HubSpot Analytics, Google Search Console, and other reporting tools to improve user experience and conversion rates.
Create dashboards, reports, and performance summaries using tools such as Looker Studio, GA4, HubSpot Analytics, Google Ads, and platform-native reporting tools.
Report on campaign performance, present findings and recommendations to stakeholders, and lead new initiatives based on data-driven insights.
Conduct keyword research using tools such as Google Keyword Planner, SpyFu, Google Search Console, and other SEO platforms to support paid and organic search strategy.
Implement SEO best practices to improve organic visibility, website performance, and search discoverability.
Support landing page optimization, A/B testing, and conversion rate optimization across campaign assets, forms, calls to action, and user journeys.
Collaborate with designers, content creators, sales teams, and other internal stakeholders to produce engaging marketing materials and align campaigns with business objectives.
Partner with sales teams to support lead generation goals, pipeline objectives, lead quality feedback, and sales enablement needs.
Monitor industry trends, platform updates, competitor activity, and emerging digital marketing opportunities.
Maintain and update website content through CMS platforms, particularly Webflow and Drupal.
Stay current on digital advertising trends, privacy updates, consent requirements, attribution changes, and platform best practices.

Requirements

What you’ll need

Bachelor’s degree in Marketing, Communications, Business, or a related field.
Proven experience in digital marketing, paid media, growth marketing, or a similar role.
Hands-on experience with Google Ads and paid social platforms such as Meta Ads Manager, LinkedIn Campaign Manager, and Reddit Advertising.
Strong working knowledge of the Google marketing suite, including Google Ads, GA4, Google Tag Manager, Google Search Console, Google Keyword Planner, and Looker Studio.
Experience setting up and managing conversion tracking, pixels, tags, events, enhanced conversions, and UTM tracking.
Experience working with CMS platforms such as Webflow, Drupal, WordPress, HubSpot, or similar website management tools.
Strong understanding of SEO, SEM, paid social, social media optimization, and digital marketing principles.
Familiarity with HubSpot Analytics, HubSpot CRM, or similar marketing automation and CRM platforms.
Understanding of GDPR, consent management, cookie tracking, and digital marketing privacy considerations.
Strong analytical skills with the ability to interpret data, identify trends, and make informed recommendations.
Ability to report on performance clearly and translate findings into actionable business and marketing decisions.
Excellent written and verbal communication skills.
Strong project management skills with the ability to manage multiple campaigns, priorities, and deadlines.
High attention to detail, especially when managing budgets, tracking, reporting, and campaign setup.

Benefits

Comp & perks

Flexible work arrangements

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

digital marketingpaid mediagrowth marketingSEOSEMconversion trackingA/B testinglead generationcampaign optimizationdata analysis

Soft Skills

analytical skillscommunication skillsproject managementattention to detailcollaborationdata-driven decision makingstakeholder engagementtime managementproblem solvingcreativity

Certifications

Bachelor’s degree in MarketingBachelor’s degree in CommunicationsBachelor’s degree in Business