Product Marketing Manager

365 Retail Markets

Product Marketing Manager at 365 Retail Markets responsible for market strategies and product positioning. Collaborating with cross-functional teams to enhance customer adoption and retention of self-service retail technology.

Posted 7/30/2026full-timeDetroit • Missouri • 🇺🇸 United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in product marketing with a focus on B2B SaaS and B2B payments, emphasizing the ability to create compelling value propositions and effective sales enablement materials. Proficient in leveraging AI for marketing strategies and analyzing market trends to drive product adoption and retention.

Highest-signal resume keywords

Product MarketingB2B SaaS ExperienceSales Enablement Materials DevelopmentAI Utilization in MarketingStrong Written Communication

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Product PositioningMessaging DevelopmentMarket AnalysisCompetitive IntelligenceLaunch PlanningPricing StrategyPerformance MeasurementValue Proposition CreationSoftware Solutions CommunicationVertical Software Experience

Soft Skills

CollaborationCross-Functional CoordinationCustomer UnderstandingPresentation SkillsAccessibility in Communication

Tools & Technologies

Adobe Creative CloudMarketoHubSpotSalesforce

Certifications & Qualifications

Bachelor’s Degree in Marketing

Industry Keywords

Self-Service RetailVending OperatorsConvenience OperatorsSMB MarketingMid-Market Buyers

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Develop and maintain product positioning and messaging for assigned product lines within our self-service retail portfolio, in close collaboration with the Senior Director of Product Marketing.
Plan and lead product launches end to end, coordinating cross-functional work across product, sales, content, and design.
Build and maintain sales enablement materials that support the field: positioning docs, pitch decks, talking points, case studies, one-pagers, FAQs, and product videos.
Develop a strong understanding of our customers. Learn how vending and convenience operators evaluate and buy, and bring that perspective into positioning, messaging, and launch planning.
Support market and competitive intelligence efforts, with win/loss analysis as a core input.
Track competitive movement and translate findings into actionable guidance for the sales team.
Contribute to pricing and packaging discussions across the portfolio, bringing the market and customer perspective into those decisions.
Measure launch and campaign performance and apply those learnings to improve future work.
Represent our products through speaking opportunities, industry events, and internal education sessions.
Actively contribute to building our AI practice in product marketing, including research, content development, and competitive analysis, and share what works with the broader team.
Support product adoption and retention efforts, with emphasis on software solutions, by clearly communicating the benefits of our tools to new and existing customers.

Requirements

What you’ll need

3 to 5 years in product marketing, ideally in B2B SaaS or B2B payments.
Experience in vertical or business management software is a strong fit.
Demonstrated ability to take complex software, hardware, or payments solutions and translate them into clear, compelling value propositions.
A track record of marketing to SMB and mid-market buyers, with an understanding of how operators and business owners evaluate and make purchasing decisions.
Demonstrable experience using AI in day-to-day marketing work.
Strong written communication skills, with the ability to make complex topics accessible to a non-technical audience.
Bachelor’s degree in marketing or a related field preferred.
Experience with Adobe Creative Cloud, Marketo, HubSpot, and Salesforce a plus.

Benefits

Comp & perks

Competitive salary
Health insurance
Professional development opportunities