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33 USA Inc.

Creative Director

33 USA Inc.

Creative Director at 33 USA translating Japanese IP into engaging brand experiences. Leading creative strategies, account growth, and a diverse team across multiple platforms.

Posted 5/12/2026full-timeLos Angeles • California • 🇺🇸 United StatesLeadWebsite

About the role

Key responsibilities & impact
  • Lead the creative heart of 33 USA translating iconic Japanese IP into brand experiences.
  • Architect an integrated creative vision across advertising, live events, social media, and PR.
  • Lead high-stakes concept pitching, long-term account growth, and creative execution.
  • Set overarching creative direction for integrated campaigns, brand identities, and product experiences.
  • Develop cohesive content strategies across online and offline touchpoints.
  • Localize and adapt "Tone & Manner" of Japanese IP for North American audiences.
  • Inspire a team of Art Directors, Copywriters, Designers, Motion Designers, and Video Creators.
  • Lead and direct bespoke creative pods for projects, ensuring talent matches challenges.
  • Manage creative partners, freelancers, and production studios for capability scaling.
  • Lead the creative component of business pitches, presenting strategies that win accounts.
  • Act as the primary creative point of contact for C-suite and senior marketing clients.
  • Partner closely with internal divisions to deliver holistic proposals.
  • Identify opportunities to expand accounts through innovation and trust-based relationships.
  • Ensure brand consistency and maintain aesthetic and strategic integrity across outputs.
  • Oversee review processes and provide final sign-off on all creative deliverables.
  • Navigate IP licensing requirements and production committee approvals for marketing goals.
  • Oversee project budgets, schedules, and resource allocation in collaboration with Producers.
  • Manage multiple high-priority projects ensuring on-time delivery and budget adherence.

Requirements

What you’ll need
  • 5+ years of experience as a Creative Director, preferably within a fast-paced agency environment (Advertising, Marketing, or Creative).
  • A diverse online portfolio demonstrating mastery in integrated campaigns and brand storytelling (URL must be provided).
  • Proven track record of presenting to and influencing senior-level clients and stakeholders.
  • Deep understanding of the North American advertising and entertainment landscape.
  • Direct experience in the entertainment industry (Anime, Gaming, or Pop Culture) preferred.
  • Experience designing physical event booths or immersive brand activations preferred.
  • Business-level proficiency in both Japanese and English is a significant plus.
  • Familiarity with Japanese IP licensing workflows and production committee structures.
  • Cultural fluency: A deep passion for and understanding of North American fandoms and social media trends.

Benefits

Comp & perks
  • Health Care Plan (Medical, Dental & Vision)
  • Paid Time Off (Vacation, Sick & Public Holidays)
  • Hybrid Work Model
  • While we currently offer this hybrid arrangement, please note that our work model may evolve to meet changing business needs.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools
creative directionintegrated campaignsbrand storytellingcontent strategiesproject managementbudget managementevent designIP licensingproduction workflowsaccount growth
Soft Skills
leadershipcommunicationinfluenceteam inspirationrelationship buildingstrategic thinkingcollaborationcreative executionpresentation skillscultural fluency