Director of Digital Marketing

321 The Agency

Director of Digital Marketing at 321 leading integration of paid media and CRM strategies. Overseeing a unified digital performance department for healthcare, insurance, and legal services sectors.

Posted 5/2/2026full-timeRemote • Florida • 🇺🇸 United StatesLead💰 $100,000 - $115,000 per yearWebsite

Tech Stack

Tools & technologies

CloudiOS

About the role

Key responsibilities & impact

Lead, manage, and grow the Digital Marketing department, which spans paid media specialists and CRM/MarTech strategists as a unified practice
Set the department's operating model: campaign workflows, QA standards, platform governance, reporting cadences, and cross-discipline collaboration frameworks between paid and CRM functions
Conduct regular 1:1s and performance reviews; provide strategic coaching and actively develop team capabilities across both paid media and marketing automation disciplines
Define role scopes, skill development paths, and staffing recommendations as the department grows to warrant additional headcount
Partner with the Director of Client Strategy to align digital performance plans with overall client strategy and business objectives
Own the agency's paid media strategy framework across all digital channels: Google Ads (Search, Display, YouTube, Performance Max, Demand Gen), Meta Ads, LinkedIn, TikTok, and programmatic platforms
Lead media planning, budget allocation, audience strategy, and campaign architecture for new and existing client accounts across 321's primary verticals — healthcare, insurance, legal services, home services, and entertainment
Oversee campaign setup, launch, and optimization standards — including bidding strategies, audience segmentation, creative testing frameworks, and attribution modeling
Develop and enforce first-party data strategies, including CRM-to-platform audience integration, customer match lists, and retargeting architecture
Apply working knowledge of regulated industry advertising requirements — including healthcare, insurance, and legal — to ensure campaigns meet compliance standards while still performing
Stay current on platform updates, privacy regulation impacts (iOS, cookie deprecation, consent mode), and measurement alternatives — and translate those into updated agency practices
Lead the agency's CRM and marketing automation practice, overseeing strategy and execution for client programs built primarily on High Level, with additional experience in HubSpot and Salesforce Marketing Cloud
Develop full-funnel automation strategies including lead capture and qualification workflows, nurture sequences, re-engagement programs, pipeline stage triggers, and retention campaigns
Ensure CRM architecture decisions support paid media goals — including lead source tracking, cost-per-lead reporting by channel, and audience syndication back to ad platforms
Oversee funnel builds from intake form through appointment booking, sales handoff, and post-conversion retention — with particular depth in home services, legal, and healthcare client programs
Set quality standards for CRM deliverables: segmentation logic, workflow documentation, tagging conventions, and data hygiene practices
Stay current on evolving MarTech capabilities — including AI-powered personalization, conversational marketing, and automation enhancements — and proactively introduce relevant innovations to client programs
Champion the integration of paid media and CRM as a unified performance engine — ensuring that audience data, lead behavior, and conversion signals flow between platforms to continuously improve campaign efficiency
Develop cross-channel attribution frameworks that give clients a clear, accurate picture of marketing ROI from first touch through closed revenue
Lead the agency's performance reporting approach for digital: establishing dashboards, KPI frameworks, and narrative reporting standards that connect channel performance to business outcomes
Partner with 321 AIM on shared clients to ensure paid media strategy, lead qualification criteria, and CRM nurture sequences are coordinated and mutually reinforcing
Identify opportunities to introduce performance-based pricing models (price-per-qualified-lead) to applicable client accounts, and develop the supporting measurement infrastructure
Serve as the senior digital authority in client-facing strategy sessions, QBRs, and new business pitches — communicating complex paid and CRM strategies in clear, business-outcome terms
Collaborate with Client Strategy on account planning, identifying opportunities to expand digital scope, introduce new channels, or deepen automation investments
Contribute paid media and CRM strategy, projection modeling, and recommended tech stack recommendations to agency proposals and RFP responses
Champion the integration of AI tools across the digital practice — from bid management and creative performance analysis to CRM personalization and workflow automation.

Requirements

What you’ll need

8+ years of experience in digital marketing with demonstrated depth in both paid media and CRM/marketing automation — agency experience strongly preferred
At least 2–3 years in a department leadership, team lead, or senior manager role with direct reports across digital disciplines
Expert-level command of paid search and paid social platforms: Google Ads (Search, Display, YouTube, PMax), Meta Ads Manager, and at least one additional platform (LinkedIn, TikTok, or programmatic DSP)
Hands-on experience building and managing CRM programs in High Level is strongly preferred; HubSpot and/or Salesforce Marketing Cloud experience also valued
Proven ability to architect full-funnel automation: lead capture, qualification workflows, multi-step nurture sequences, pipeline triggers, and retention programs
Deep understanding of audience strategy, first-party data integration, and the mechanics of syncing CRM data with ad platforms for targeting, suppression, and lookalike modeling
Experience managing paid media and CRM programs in regulated industries — healthcare, insurance, legal services, or home services — including working knowledge of applicable advertising compliance requirements
Strong command of attribution modeling, conversion tracking implementation (Google Tag Manager, GA4), and cross-channel reporting
Proficiency with reporting and data visualization tools (Looker Studio, Power BI, or similar) and the ability to build client-facing dashboards that tell a clear performance story
Excellent communication skills — able to translate complex digital strategy into clear recommendations for clients at the CMO or ownership level
Comfort with AI-powered optimization tools across both paid media and CRM, and a proactive mindset toward identifying new applications
Strong organizational and prioritization skills with the ability to manage department operations across a remote, multi-client environment
Platform certifications (Google Ads, Meta Blueprint, High Level, HubSpot) are a plus
Bachelor's degree in Marketing, Advertising, Business, or a related field — or equivalent demonstrated experience.

Benefits

Comp & perks

100% remote work environment
Flexible scheduling with core collaboration hours
Paid time off + agency-observed holidays
Professional development and platform/tool access budget
Collaborative, AI-forward team culture that values innovation and continuous learning
Opportunity to build and lead a unified digital practice at a high-growth agency operating at the intersection of performance marketing and marketing technology

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

digital marketingpaid mediaCRMmarketing automationattribution modelingconversion trackingaudience strategyfirst-party data integrationfull-funnel automationdata visualization

Soft Skills

communicationorganizational skillsprioritizationstrategic coachingteam leadershipcollaborationperformance reportingclient-facing strategyproblem-solvinginnovation

Certifications

Google AdsMeta BlueprintHigh LevelHubSpot