Director of Social Media

321 The Agency

Director of Social Media leading strategy for social media across platforms in a remote creative agency. Managing a team while ensuring client social presence drives growth.

Posted 5/2/2026full-timeRemote • Florida • 🇺🇸 United StatesLead💰 $100,000 - $115,000 per yearWebsite

About the role

Key responsibilities & impact

Lead, manage, and grow the social media department — including strategists, content creators, and channel specialists
Set the team's operating model: workflows, content calendars, approval processes, and output standards
Conduct regular 1:1s and performance reviews, providing strategic coaching and career development support
Partner with the Director of Client Strategy to ensure social deliverables align with client goals and account strategy
Own the agency's approach to organic social strategy across platforms: Instagram, TikTok, Facebook, LinkedIn, YouTube, Pinterest, and emerging channels
Develop platform-specific content frameworks tailored to each client's audience, industry, and brand voice
Define KPIs and reporting frameworks for social performance across the client portfolio
Collaborate with the paid media team on social content that supports paid campaigns and retargeting efforts
Partner with Creative on visual content standards, campaign conceptualization, and brand-consistent execution
Support new client onboarding by establishing social strategy foundations and early content direction

Requirements

What you’ll need

8+ years of experience in social media strategy and management, with at least 2 years in a department or team leadership role
Proven track record managing social media for multiple client accounts simultaneously in an agency environment
Deep platform expertise across Instagram, TikTok, Facebook, LinkedIn, YouTube, and Pinterest — including content formats, algorithms, and analytics tools
Experience developing social strategies for regulated industries (healthcare, legal, financial services, home services) is a strong plus
Strong content sensibility: you know what makes content stop the scroll, build community, and drive action
Excellent communication and presentation skills — able to translate strategy to clients and inspire a creative team
Proficiency in social media management platforms (Later, Sprout Social, Hootsuite, or similar) and analytics tools
Comfort with AI-assisted content tools and a proactive approach to integrating them into workflows
Strong organizational skills and the ability to manage multiple priorities across a remote, fast-moving team
Bachelor's degree in Marketing, Communications, Journalism, or a related field — or equivalent demonstrated experience.

Benefits

Comp & perks

100% remote work environment
Flexible scheduling with core collaboration hours
Paid time off + agency-observed holidays
Professional development and platform/tool access budget
Collaborative, AI-forward team culture that values innovation and continuous learning
Opportunity to shape and scale a department at a high-growth agency

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

social media strategycontent creationperformance reviewsKPI definitioncontent frameworksorganic social strategyclient onboardingcontent sensibilityanalytics toolssocial media management

Soft Skills

leadershipstrategic coachingcommunicationpresentation skillsorganizational skillsteam managementcollaborationproactive approachcreativitycommunity building

Certifications

Bachelor's degree in MarketingBachelor's degree in CommunicationsBachelor's degree in Journalism