
Digital Marketing Specialist
31 Green
full-time
Posted on:
Location Type: Remote
Location: Pakistan
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About the role
- Develop and execute comprehensive digital marketing strategies aligned with company goals.
- Plan and implement effective SEO strategies to increase website visibility and search rankings.
- Create and manage content and copywriting for websites, blogs, social media, and email campaigns.
- Develop and oversee social media strategies to strengthen brand presence and engagement.
- Manage digital media campaigns across Google, Meta, LinkedIn, and other platforms.
- Track, measure, and report campaign performance using Google Analytics and related tools.
- Collaborate with internal teams to ensure consistent brand messaging and tone across all channels.
- Stay up to date with digital trends, tools, and technologies to enhance marketing efforts.
- Manage budgets and optimize campaigns to achieve maximum ROI.
Requirements
- Bachelor’s degree in marketing, Communications, Digital Media, or a related field.
- 4–5 years of experience in digital marketing, preferably in a managerial or lead role.
- Proven expertise in SEO, Google Analytics, and digital ad campaign management.
- Strong content creation and copywriting skills with attention to brand tone and storytelling.
- Experience in social media strategy, content planning, and community management.
- Proficiency with tools such as Google Ads, Meta Business Suite, and LinkedIn Campaign Manager.
- Analytical mindset with the ability to translate insights into actionable strategies.
- Excellent communication, time management, and project coordination skills.
- Creative thinker with problem-solving ability and strong attention to detail.
Benefits
- Flexible work arrangements
- Professional development
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
digital marketingSEOcontent creationcopywritingdigital ad campaign managementsocial media strategycommunity managementanalyticsbudget managementROI optimization
Soft Skills
communicationtime managementproject coordinationcreative thinkingproblem-solvingattention to detailanalytical mindset