2ULaundry

Full Stack Marketing Manager

2ULaundry

full-time

Posted on:

Location Type: Hybrid

Location: Charlotte • North Carolina • United States

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About the role

  • Hands-on-keys media buying across digital platforms, like Meta, Google, and OTT to optimize creative, audience segmentation and targeting, and spend efficiency.
  • Build and optimize campaigns that improve CAC, AOV, and market-level growth.
  • Test creative, audiences, offers, landing pages, and new channel types.
  • Experiment with non-digital tactics: OOH, direct mail, local partnerships, community activations, and grassroots programs.
  • Bring creative ideas to life using AI tools (copy, visuals, animations), while staying on brand.
  • Support SEO initiatives by optimizing on-site content, local listings, and organic visibility in each market we serve.
  • Own our organic social presence: planning, drafting, and posting engaging content that grows brand affinity and awareness.
  • Identify and execute local growth hacks: partnerships, influencers, referral loops, and community collaborations.
  • Analyze customer segments and behaviors to improve activations, onboarding, cadence, and retention flows.
  • Create dashboards and reporting tools that visualize real-time performance and highlight key learnings and opportunities.

Requirements

  • 2-4 years of experience in B2C growth or full-funnel marketing roles, owning the execution of campaigns spanning multiple channels.
  • Experience building and optimizing digital campaigns in Meta Ads Manager and Google Ads.
  • A true generalist: you can write copy, build digital campaigns, optimize ads, shoot a TikTok, and interpret performance data.
  • Consumer data fluent. You understand concepts like retention curves, cohort behavior, AOV, CAC, LTV, funnel drop-off, and can translate insights into decisions.
  • Comfortable with attribution and event tracking. You understand how tracking works, and can work with tools like GTM, Meta Events Manager, or attribution platforms to diagnose issues and improve measurement.
  • A “hands on keys” doer who can self-start and execute with speed.
  • Scrappy and resourceful. You’re energized by figuring things out and running tests quickly.
  • Comfortable with both digital and traditional channels and real-world activation.
  • Creative, curious, and scrappy. You use insights, instincts, and experimentation to find new ways to grow.
  • Tech-curious. You’re excited to use generative AI, automation tools, and new platforms to increase your creative and execution speed.
Benefits
  • Unlimited PTO that our team really does use!
  • Benefits with employer contribution.
  • Immediate 401(k) eligibility.
  • Free laundry.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
media buyingcampaign optimizationcopywritingdigital marketingSEOdata analysisattribution trackingevent trackingcustomer segmentationperformance measurement
Soft skills
self-starterresourcefulcreativecuriousscrappyinterpersonal communicationproblem-solvingadaptabilitycollaborationinsight-driven