2ULaundry

Growth Marketing

• Hands-on-keys media buying across digital platforms, like Meta, Google, and OTT to optimize creative, audience segmentation and targeting, and spend efficiency.
• Build and optimize campaigns that improve CAC, AOV, and market-level growth.
• Test creative, audiences, offers, landing pages, and new channel types.
• Experiment with non-digital tactics: OOH, direct mail, local partnerships, community activations, and grassroots programs.
• Bring creative ideas to life using AI tools (copy, visuals, animations), while staying on brand.
• Support SEO initiatives by optimizing on-site content, local listings, and organic visibility in each market we serve.
• Own our organic social presence: planning, drafting, and posting engaging content that grows brand affinity and awareness.
• Identify and execute local growth hacks: partnerships, influencers, referral loops, and community collaborations.
• Surface new ideas that help us grow faster, retain better, convert higher, or be even more efficient with our budget.
• Rapidly prototype, test, and iteration. Speed > perfection.
• Build and optimize email and SMS campaigns in Iterable to increase frequency, retention, order value, and customer lifetime value.
• Partner with Product & Engineering to concept, test, launch, and optimize subscription and membership programs driving customer lifetime value.
• Analyze customer segments and behaviors to improve activations, onboarding, cadence, and retention flows.
• Create dashboards and reporting tools that visualize real-time performance and highlight key learnings and opportunities.
• Build and manage predictive and media mix models for customer acquisition to optimize market-level growth with media spend efficiency.
• Conduct weekly and monthly performance reviews to keep a pulse on campaign-level performance that fuel intra-week optimization and broader strategic planning. Translate insights into recommendations and new tests.

Growth Marketing Manager