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Digital Marketing, Patient Engagement Virtual Assistant
20four7VADigital marketing VA supporting a California wellness clinic’s social media, content, email/SMS campaigns, and patient nurture workflows. Remote contractor role using Canva, CapCut, GleanTap, and Mindbody.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in social media management, content creation, and digital marketing strategies, with proficiency in tools like Canva and GleanTap. Capable of executing marketing campaigns independently while maintaining organization and communication within a healthcare setting.
Highest-signal resume keywords
Social Media ManagementCanva ExperienceShort-Form Video EditingEmail And SMS MarketingGleanTap Workflows
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Digital MarketingContent CreationGraphic DesignVideo EditingEmail MarketingMarketing AutomationBasic SEOWebsite MaintenanceSocial Media PostingContent Calendar Management
Soft Skills
Proactive OwnershipExcellent Written CommunicationStrong Visual JudgmentOrganizedResponsive
Tools & Technologies
CanvaCapCutGleanTapMindbodyKlaviyoMicrosoft TeamsAI Content ToolsInstagramVimeo
Certifications & Qualifications
HIPAA Certification
Industry Keywords
HealthcareWellnessMedicalDigital ProductivityPatient Nurture Journeys
About the role
Key responsibilities & impact- Manage ongoing Instagram and social media posting
- Build and maintain a recurring content calendar
- Align posts with practitioner schedules, promotions, availability, and clinic activities
- Repurpose existing photos and videos into social content
- Create graphics and short-form videos using Canva and CapCut
- Prepare Stories, Reels, promotional posts, and other approved content
- Request needed photos, videos, or information from the internal team
- Create and schedule basic email and SMS marketing campaigns
- Assist with patient nurture journeys within GleanTap
- Learn and maintain GleanTap workflows and automations
- Coordinate marketing activity with Mindbody
- Monitor nurture workflows and identify when human follow-up is needed
- Follow up with advertising leads when appropriate
- Communicate required follow-up to clinic staff when needed
- Maintain recurring marketing schedules and deadlines
- Coordinate with the internal team through Microsoft Teams
- Attend the weekly Tuesday team meeting from 11:30 AM–12:30 PM PST
- Keep promotions and campaigns organized
- Utilize AI tools to improve marketing efficiency and content production
- Assist with basic website/content updates as needed
- Deliver defined, task-specific marketing services under an independent contractor agreement
Requirements
What you’ll need- Previous digital marketing experience required
- Social media management experience required
- Canva experience required
- Short-form video editing experience required
- Email and SMS marketing experience strongly preferred
- CRM or marketing automation experience strongly preferred
- Healthcare, wellness, medical, or similar experience a plus
- Mindbody experience a plus
- Klaviyo or similar platform experience a plus
- GleanTap experience not required; training can be provided
- Willingness to get a HIPPA certification if needed
- Basic SEO and website maintenance experience is a plus
- Proactive and comfortable taking ownership of recurring marketing execution
- Strong social media and content creation background
- Able to work independently without waiting for every task to be assigned
- Strong visual judgment
- Excellent written communication
- Comfortable working with healthcare-related information confidentially
- Quick learner who can become proficient in new platforms
- Strong AI and digital productivity skills
- Organized and responsive when working with a busy clinic team
- Knowledge of Canva, CapCut, Instagram, GleanTap, Mindbody, Klaviyo or similar email platform, Vimeo, Microsoft Teams, and AI content/productivity tools
- Clear, professional English required; slight accent acceptable
- Nearshore region required
- Availability for 20 contracted hours per week, Monday through Friday, generally 10 AM–2 PM PST
Benefits
Comp & perks- Competitive rates
- Weekly payments
- Various open roles are available
- Free training and upskilling
- Constant support and guidance
- A vibrant community always ready to support you
- Remote work
- Flexible schedule alignment subject to mutual written agreement