Senior SEM Manager
1Password
full-time
Posted on:
Location Type: Remote
Location: United States
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Salary
💰 $119,000 - $173,000 per year
Job Level
About the role
- Own the global B2B paid search strategy across Google Ads, Microsoft Ads, and other relevant platforms.
- Develop and execute a paid search roadmap aligned to MQL, pipeline, and revenue impact, informing and adapting to broader B2B demand generation strategy
- Responsible for ongoing keyword, audience, bidding, creative, and landing page optimization to maximize leads, mqls, sqls, qualified pipeline & CAC efficiency
- Establish and execute experimentation and testing to continuously improve performance.
- Partner with analytics and revenue operations teams to ensure accurate attribution, forecasting, and insight-driven decision-making.
- Work closely with Marketing Analytics, Web & Content teams to ensure alignment across messaging, conversion paths, and downstream revenue performance.
- Own and manage a significant paid search budget, balancing growth and efficiency while scaling pipeline generation from SEM channel
- Lead the evolution of paid search strategy as 1Password scales into new markets & product categories
Requirements
- 6+ years of deep, hands-on experience in Paid Search / SEM
- Demonstrated experience owning paid search as a primary B2B demand generation channel in a Sales-Led growth motion
- Experience connecting paid search performance to broader demand generation, lifecycle, and revenue strategies
- Experience supporting sales led demand motions is preferred.
- Advanced analytical and problem-solving skills, with the ability to translate data into actionable insights.
- Hands-on experience with Google Ads, Microsoft Ads, GA4, SA360, and B2B attribution and analytics tools.
- Excellent communication and interpersonal skills, with the ability to influence senior stakeholders through clear, data-backed recommendations.
Benefits
- immediate participation in 1Password's benefits program (health, dental, 401k and many others)
- utilization of our generous paid time off
- an equity grant
- participation in our incentive programs
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
paid searchSEMkeyword optimizationaudience targetingbidding strategiescreative optimizationlanding page optimizationdata analysisattributionrevenue forecasting
Soft Skills
analytical skillsproblem-solvingcommunication skillsinterpersonal skillsinfluencing skills