Director of Growth

10Beauty

Director of Growth leading customer acquisition strategies for 10Beauty's autonomous manicure machines. Join a fast-growing robotics startup transforming the beauty industry with innovative technology.

Posted 5/12/2026full-timeRemote • Massachusetts • 🇺🇸 United StatesLead💰 $180,000 - $200,000 per yearWebsite

About the role

Key responsibilities & impact

Own and execute the full-funnel growth strategy - developed in lockstep with Brand - across awareness, acquisition, conversion, retention, and referral
Collaborate with Brand team on development of the full consumer journey, ensuring that neither growth nor brand is upstream or downstream from the other
Build and scale acquisition channels across paid social, search, partnerships, email, and local activation, while ensuring all tactics are consistent with brand identity and positioning and support brand-building objectives
Lead performance marketing with a strong focus on CAC, ROAS, conversion rate, repeat rate, and customer lifetime value
Design and run rapid experiments across landing pages, offers, and lifecycle campaigns, with creative and messaging direction developed in collaboration with brand
Build retention and CRM programs that increase engagement, repeat usage, and loyalty
Partner closely with operations, product, sales, and leadership to improve customer experience and drive growth at the site level
Own growth analytics, reporting, attribution, and KPI tracking to inform decisions and resource allocation
Co-create (with brand and customer teams) the playbook for launching new sites and cities, ensuring local growth activation reflects brand standards in every market and supports retail partner relationships
Provide strategic input re:including audience fit, reach, and performance benchmarks to help inform brand's influencer selections and creative

Requirements

What you’ll need

5+ years of experience in growth marketing, demand generation, or performance marketing
A track record of driving measurable customer growth in a startup or high-growth consumer business
Strong analytical instincts and comfort using data to make decisions quickly
Proven ability to drive performance and brand equity
A highly hands-on approach and willingness to personally build, test, launch, and iterate
Strong judgment, strong ownership, and the ability to thrive in ambiguity
Experience with physical retail, multi-location businesses, beauty, wellness, hospitality, or consumer services is a plus

Benefits

Comp & perks

Equity and benefits are included for all full-time employees

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

growth marketingdemand generationperformance marketingCACROASconversion ratecustomer lifetime valueCRM programsanalyticsKPI tracking

Soft Skills

analytical instinctsdecision makinghands-on approachstrong judgmentownershipability to thrive in ambiguity