Customer Success Manager

• Provide strategic insights to enhance customer retention through CRM efforts, supporting CRM leaders and planners through actionable insights
• Assist in ad-hoc marketing campaign analyses to uncover deep insights that drive business results and strategic marketing optimization
• Support CRM optimization initiatives across channels like email, text, app notifications, outbound calling, and present findings to refine future analyses
• Produce performance reports, including scorecards and dashboards, to facilitate self-service access for team members
• Develop positive partnerships and actively listen to understand and address the needs of internal team members and leadership
• Contribute to solution creation, designing and updating Tableau dashboards, mining granular data, and developing analyses to explain campaign outcomes
• Participate in measurement plan development, collaborate with Data Engineering to create necessary datasets, and align analyses with business and marketing goals
• Support analytics and optimization plan design, leveraging technologies like Adobe Analytics, Tableau, Excel, SQL, and more
• Engage in improvement projects to enhance tools and processes, assist in campaign tracking and reporting, and prepare presentation materials to communicate insights effectively
• Manage multiple projects and adapt to changes quickly, leveraging internally maintained analytics tools to present informed recommendations

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