Ecommerce

• Lead the creation and execution of eCommerce marketing strategies for both new and repeat customers across web and app
• Define the vision for the next generation of the online contact lens buying experience
• Engage and convert customers who have never purchased contacts online through data-driven marketing and sales strategies
• Design end-to-end sales funnels that guide customers seamlessly from first impression to completed purchase
• Own the product catalog, optimizing how products are displayed — including reasons-to-believe (RTBs), imagery, descriptions, and categorization
• Collaborate with marketing teams to maximize the conversion of paid and organic traffic
• Partner cross-functionally with marketing, pricing, and operations to execute high-impact campaigns, promotions, and offers
• Work with marketing and technology teams to integrate personalization, AI, and machine learning into the customer shopping experience
• Continuously analyze and improve by gathering user feedback, monitoring industry trends, and studying competitor activity
• Plan, test, and scale new ideas through thoughtful experimentation

Head of E-Commerce Marketing

Ecommerce Operations Specialist