1-800 CONTACTS

Senior Digital Marketing, Ecommerce

1-800 CONTACTS

full-time

Posted on:

Location Type: Hybrid

Location: Draper • Utah • 🇺🇸 United States

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Job Level

Senior

Tech Stack

Tableau

About the role

  • Play a key part in delivering personalized experiences on our web and app storefronts
  • Lead innovative campaigns that test and optimize targeted messaging across channels, boosting retention, acquisition, and cross-sell growth
  • Focus on refining customer segmentation within our Marketing Automation Platform and analyzing performance in tools like Adobe and Tableau to identify insights and guide next steps
  • Guide timely and accurate execution of projects through creative and development in our project management tool (Jira)
  • Build and maintain cross-functional relationships with our web and app teams to identify opportunities for continual improvement of personalization for customers

Requirements

  • 3+ years of digital marketing experience, preferably in an ecommerce, direct-to-consumer business
  • Web/app experience is preferred
  • Experience executing and managing A/B or multivariant tests is required; solid understanding of marketing metrics to effectively analyze campaign performance
  • Experience with machine learning and reinforcement learning is a plus
  • Proficient in Excel; proficiency in Adobe, Tableau or Power BI is a plus
  • Experience working in a Customer Data Platform is a plus (Redpoint, Salesforce, Braze, etc.)
  • Track record of customer segmentation and developing marketing campaigns that deliver on business KPIs (conversion, revenue, orders, AOS)
  • This position requires a hybrid schedule, working 1-2 days in office at our headquarters in Draper, Utah
Benefits
  • Free eye exams for your entire family
  • Deep discounts on lenses, glasses, and other services
  • Amazing healthcare coverage
  • 401(k) match
  • Flexible PTO
  • Tuition reimbursement program
  • In-house restaurant with highly discounted meals (Steak dinner under $6)
  • Free snacks, ice cream, and drinks every day
  • Full onsite gym

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
digital marketingA/B testingmultivariant testingcustomer segmentationmarketing metricsmachine learningreinforcement learningExcelAdobeTableau
Soft skills
leadershipcommunicationcross-functional collaborationproject management