Strategy

• Lead execution of Beyond Plastics’ integrated digital written and visual content across all platforms.
• Build, manage, write, and execute priority marketing email campaigns.
• Write and share monthly organizational newsletter, including visual content.
• Develop public education materials and a framework for support of grassroots advocates.
• Maintain the Beyond Plastics’ website to highlight the most pressing priorities and new content.
• Lead Beyond Plastics’ comprehensive digital outreach (email, SMS, web) campaign strategy.
• Content creation includes written copy, infographics, emails, newsletters, videos, and more.
• Optimize Beyond Plastics’ online giving experience, focusing on compelling messaging and user flow, ensuring automated gift acknowledgements and processing.
• Manage organizational website and create content to drive traffic, increase awareness, raise funds, and create grassroots action, with user experience at the forefront.
• With President and Development Director, manage ideation and planning of quarterly webinars. Ensure registration uploads, emails, tagging, etc., to generate leads and follow-up.
• Manage Action Network database, with support of Program & Digital Assistant, to engage Beyond Plastics’ supporters, educate and mobilize grassroots communities, and coordinate advocacy campaigns.
• Serve as primary liaison to database consultants.
• Lead digital analytics across website, emails, texts, and all digital fundraising campaigns, with built-in tracking plans and measurement frameworks to share outcomes/impact of engagement and activities.
• In collaboration with Social Media Manager, ensure consistency of social media statistics each month to guide future content creation.

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Senior Digital Strategy Manager