Social Media Manager

• Own Niche's organic social strategy across B2C and B2B channels, developing and implementing platform-specific approaches that grow our brand and move our business forward
• Partner with the Head of Content to align social with broader content, brand, and business goals to ensure social is integrated into campaigns, product launches, partner building strategies, and key company moments
• Define and lead our ambassador, influencer, and community strategies: identifying the right partners, managing contracts, budgets, and briefs, and building ongoing connections with key audiences across platforms
• Monitor emerging channels, audience behaviors, new platform features, and algorithm changes to make proactive recommendations on where and how Niche should show up next
• Lead content ideation and production, working individually as well as with internal teams and external creators to deliver content that's high-quality, on-brand, culturally relevant, and built to resonate on each platform
• Be Niche's ears on the ground. Proactively surface what you're seeing in communities and conversations, pitching fresh content ideas and translating trends and signals into usable insights for broader brand and marketing efforts
• Drive the biweekly content planning cycle across Lifecycle, B2B, and Comms/Content teams, and develop SOPs that keep content creation, publishing, testing, and community engagement consistent and scalable
• Spot trends early, and run structured test-and-learn pilots
• Own performance tracking for organic social; moving fluidly between quantitative data and qualitative signals to surface what's working, what's not, and what to do next
• Stay current on how AI tools and LLM-powered search are shaping brand discovery as well as how brands like Niche get found and cited, and how social can influence those outcomes
• Lead experimentation with new formats, workflows, and approaches that leverage AI to increase speed, quality, and impact

Senior Social Media Manager

• Work to develop strong, growing, digital communities for some of the world's most well-known brands as work becomes available

Social Media Community Moderator

• Work alongside the marketing team to learn social media strategy, content creation, and digital marketing from the inside.
• Go through structured onboarding, bi-weekly one-on-one sessions with your supervisor, and a portfolio review at the end of your term.
• All work produced is reviewed before any use; expect feedback, revisions, and rework.
• Observe classes and practice photographing and recording with supervisor’s guidance.
• Draft Reels, TikTok-style videos, and graphics—plan on multiple rounds of feedback before anything is considered finished.
• Help organize existing assets in Brandfolder under your supervisor’s direct instruction.

Social Media, Marketing Intern

• Develop and implement social media strategies
• Maintain a favorable image of the company with various audiences
• Analyze responses to social media and recommend improvements
• Collaborate with internal and external partners for messaging

Director of Social Media – Intelligence

• Create engaging social media content across various platforms, including Instagram and Facebook.
• Assist in developing and implementing social media strategies to increase brand awareness.
• Monitor and respond to comments and messages on social media channels.
• Analyze social media metrics to track engagement and growth.
• Collaborate with the marketing team to align social media campaigns with overall goals.
• Research and stay updated on industry trends and competitor activities.
• Help organize and promote events through social media channels.
• Support the creation of promotional materials and graphics for online use.

Social Media Intern

• Support content creation across social media, email marketing, blog articles, and promotional materials
• Create organic content for social media and adhere to the Culligan brand guidelines across all platforms and locations
• Construct compelling, audience-targeted copy and visuals catered to our residential and commercial customer base
• Assist with video content production, including scripting, scheduling, and coordinating employee spotlights and educational video series
• Manage and update company social media platforms across all five locations, ensuring consistency in brand voice and timely posting
• Build and maintain a collaborative monthly content calendar with scheduled posts, campaign milestones, and promotional timing
• Help plan, execute, and monitor marketing campaigns and promotions, including seasonal pushes, product-focused initiatives, and special events
• Create, execute, and analyze social media and digital marketing campaigns; compile performance reports with key metrics
• Support multi-location paid advertising efforts, including tracking budgets, monitoring campaign performance, and flagging optimization opportunities
• Assist in planning and coordinating community events, local sponsorships, and charity initiatives across all markets
• Attend events as needed to capture content, represent the brand, and support on-site promotional efforts
• Help identify and pursue local partnership opportunities that align with Culligan's community presence
• Maintain and organize campaign assets, creative files, and project timelines using Monday.com
• Monitor dealership websites, social media pages, and local business listings for accuracy and brand consistency
• Maintain positive working relationships with management and employees across all locations
• Complete projects assigned by the Marketing Department with proficiency in digital and remote tools
• Willingness to stay current on AI developments relevant to marketing and adapt practices accordingly

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