Social Media Manager

• Own and manage the social media content calendar, maintaining a consistent publishing cadence across Instagram, Facebook, Threads and YouTube community.
• Repurpose YouTube videos and turn relevant trending topics into timely, platform-native social media content.
• Collaborate with internal teams to identify relevant campaigns, business updates, product and service information, and customer needs, and translate them into clear and engaging social content.
• Monitor comments, inbox enquiries and relevant social conversations, and respond promptly and appropriately to questions, feedback and concerns related to Bowtie’s services, products and insurance.
• Monitor content and platform performance, identify actionable insights, and continuously optimise content formats, topics, posting strategies and community engagement.

Social Media Specialist

• Own organic social media across every channel for IM8
• Drive platform strategy, content velocity, community growth, and ambassador-driven social activation
• Own end-to-end organic social strategy across Instagram, TikTok, YouTube Shorts, X, LinkedIn, and emerging platforms
• Build a rolling 90-day social content calendar
• Own global social presence and localized adaptations for the US, UK, HK, and APAC markets
• Build a social-first content engine
• Lead trend-jacking, reactive content, and cultural moments
• Build an always-on community management program
• Drive follower-to-customer conversion through coordinated social and lifecycle touchpoints
• Partner with the Ambassador & Partnerships Manager to integrate content into brand social
• Own weekly and monthly social performance reporting
• Embed AI across every stage of the social workflow

Social Media Manager jobs in Hong Kong

See all jobs on JobTailor

Social Media Specialist

Social Media Manager