Social Media Manager

• Support the development and lead the execution of Arc’teryx’s earned-first strategy across ANZ.
• Develop culturally relevant ideas and moments that earn attention and grow brand visibility and relevance.
• Identify opportunities across activations, events, partnerships, PR, publishers and cultural platforms.
• Support the development and lead the execution of the ANZ social media strategy.
• Build forward-planned, strategic and content-led social plans that communicate Arc’teryx’s brand position and grow cultural relevance.
• Lead the day-to-day management and performance of Arc’teryx ANZ social channels.
• Develop earned and social strategies that bring major brand moments, product launches and Arc’teryx Brand Core Gear to life.
• Build culturally relevant ways to communicate Arc’teryx’s position as a pinnacle mountain brand and innovator.
• Develop and deliver earned-first activations, events and cultural moments designed to generate attention and organic amplification.
• Identify relevant cultural, publisher and brand partnership opportunities that extend Arc’teryx’s reach and relevance
• Identify compelling brand and product stories with strong earned potential.
• Build proactive relationships across media, publishers, cultural platforms and tastemakers
• Monitor earned, cultural and social performance and identify clear learnings and opportunities.
• Track social reach, engagement, audience growth, earned reach and organic amplification.

PR & Social Media Specialist

• Design and implement a social media strategy that aligns with business goals and sets the direction for how Quad Lock shows up across all channels
• Oversee and grow the Paid Partnerships program, working together with the Partnerships & Influencer function to amplify Quad Lock's brand message, expand reach, and drive community engagement in line with business objectives and budget
• Own social and content communications plans and the content calendar, working closely together with the Social Media & Content Specialist to ensure alignment across platforms and key moments or campaigns
• Champion the community management across all social channels, collaborating with the social media and support social team to ensure our community is heard, engaged, and celebrated
• Utilise social listening and scheduling tools to monitor conversations, trends, and competitor activity
• Own reporting and analytics, tracking performance, providing regular updates to key stakeholders, and translating data into actionable optimisation strategies
• Stay ahead of social media trends, algorithms, and best practices to continuously sharpen our presence
• Build and develop a high-performing social media team. Provide clear direction, feedback, and mentorship to foster a culture that's collaborative, innovative, and results-driven
• Collaborate with the in-house creative and comms team to develop high-impact content, creative and on-brand copy that adapts to each platform and resonates with our target audience

Senior Social Media Manager

• Develops and delivers engaging digital content that grows WMQ and Hummingbird House’s social media presence, brand awareness, and audience engagement.
• Creates platform-specific content to bring compelling stories to life through integrated digital campaigns.
• Build relationships across WMQ to identify and capture compelling stories that support brand objectives.
• Plan, create and publish engaging social media content, including video, photography, reels and campaign assets.
• Manage day-to-day social media activity, including scheduling, publishing and community engagement.
• Support the delivery of organic and paid social media campaigns aligned with marketing and communication strategies.
• Monitor and analyse performance, using insights to optimise content and grow audience engagement.
• Identify and leverage emerging social media trends, platform updates and new content opportunities.
• Capture real-time content at events to maximise reach, engagement and impact.
• Manage social media enquiries and community interactions while maintaining WMQ's brand voice and reputation, including participation in an after-hours on-call roster.

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PR & Social Media Specialist

Senior Social Media Manager

Content Creator, Social Media