SEO Marketing

• Writing copy in English for clients in various markets.
• Taking briefs and generating original copy.
• Creating headlines, positioning statements, brand stories, sales copy, and more.
• Writing for web including homepages, landing pages, product pages, etc.
• Committed to improving user experience and the user journey through copy and UX recommendations.
• Collaborating with a team including keyword research specialists, paid traffic specialists, technical SEO's, and designers to drive measurable ROI for clients.
• Exposure to digital know-how in SEO and PPC while working with major brands.

SEO Copywriter

• Own SEO strategy and execution for a portfolio of home-services clients (HVAC, plumbing, electrical, roofing, remodeling, junk removal, painting, cleaning, etc.)
• Build and maintain SEO roadmaps covering technical SEO, local visibility, content, GBP optimization, and link acquisition
• Lead scalable SEO processes, templates, QA checks, and reporting standards across accounts
• Stay current on Google algorithm updates, local SEO changes, AI-influenced search behavior, and E-E-A-T considerations specific to service businesses
• Clearly prioritize actions that drive map pack rankings, organic leads, and phone calls
• Drive consistent GBP ranking improvements across primary and surrounding service areas
• Optimize categories, services, attributes, service areas, photos/videos, citations, and trust signals
• Conduct city-level and service-level keyword research for local expansion
• Support sustained map pack visibility in highly competitive metro markets
• Manage and improve local SERP performance for service-area businesses without storefronts
• Build content strategies for service pages, city/location pages, blogs, and topical authority clusters
• Create SEO briefs aligned with local intent, conversion goals, and service-based search behavior
• Review content for SEO quality, local relevance, and lead-generation effectiveness
• Collaborate with internal and external writers (human and AI-assisted) while maintaining strict quality standards
• Coordinate link acquisition efforts (citations, outreach, partnerships, placements) suited to home-services verticals
• Maintain simple, scalable backlink playbooks that support local authority and trust
• Monitor backlink gaps, authority metrics, and competitive benchmarks
• Run technical audits covering crawlability, indexation, internal linking, duplication, schema basics, and Core Web Vitals
• Work directly with WordPress and development resources to implement SEO improvements
• Support scalable multi-location site structures and internal linking strategies common in home-services businesses
• Track performance using GA4, GSC, and SEO tools with a focus on leads, calls, and local visibility
• Collaborate with paid media and LSA teams to align messaging and growth priorities
• Communicate SEO priorities clearly to internal stakeholders and support consistent execution

SEO Lead – Local SEO, Google Business Profile, Home Services

• Lead and develop the agency's SEO function, ensuring best practices and innovation across all client accounts.
• Keep the agency informed of industry developments, algorithm updates, emerging technologies and evolving search trends.
• Collaborate with wider digital marketing teams to ensure SEO strategies align with Paid Media, Measurement and Conversion Rate Optimisation initiatives.
• Drive continuous improvement of SEO processes, standards and methodologies.
• Coach, mentor and support team members, contributing to performance reviews and professional development.
• Develop and oversee SEO strategies for clients across a diverse range of industries.
• Implement and manage technical SEO, content optimisation and off-page SEO initiatives.
• Serve as a trusted advisor for clients, proactively communicating performance, opportunities and recommendations.
• Analyse campaign performance and identify opportunities to increase organic traffic, leads and revenue.
• Ensure quality assurance across all SEO deliverables.
• Support new business activities by contributing to proposals, developing SEO strategies and attending client pitches.
• Represent the agency through thought leadership, industry events, networking opportunities and online content.
• Trial and evaluate new tools, software and methodologies, sharing insights with colleagues and clients.
• Act as the agency's SEO subject matter expert, providing guidance on complex client challenges and industry developments.
• Delegate work effectively to internal team members and external partners.
• Provide clear briefs, strategic direction and constructive feedback.
• Work closely with the Studio Manager to address resource planning and project delivery requirements.
• Foster a collaborative, high-performance culture focused on client success.

Head of SEO

• Own and manage the overall SEO roadmap aligned with business growth goals
• Identify opportunities to increase organic traffic, rankings, and conversions
• Develop and execute short- and long-term SEO initiatives across multiple digital assets
• Conduct comprehensive technical SEO audits and prioritise fixes
• Partner with developers to resolve crawlability, indexing, site speed, Core Web Vitals, and structured data issues
• Improve site architecture, URL structure, canonicalisation, redirects, and XML sitemap management
• Perform in-depth keyword research to identify high-value search opportunities
• Analyse search intent and competitor positioning to inform content strategy
• Create SEO-driven content briefs for writers and content teams
• Optimise existing content and landing pages to improve rankings and user engagement
• Improve metadata, headings, content structure, and on-page optimisation across key pages
• Produce regular SEO reports with actionable insights, priorities, and recommendations
• Clearly communicate SEO impact and progress to stakeholders

SEO Marketing jobs in South Africa

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SEO Copywriter

SEO Lead – Local SEO, Google Business Profile, Home Services

Head of SEO

SEO Lead