SEO Marketing

• Own and manage the overall SEO roadmap aligned with business growth goals
• Identify opportunities to increase organic traffic, rankings, and conversions
• Develop and execute short- and long-term SEO initiatives across multiple digital assets
• Conduct comprehensive technical SEO audits and prioritise fixes
• Partner with developers to resolve crawlability, indexing, site speed, Core Web Vitals, and structured data issues
• Improve site architecture, URL structure, canonicalisation, redirects, and XML sitemap management
• Perform in-depth keyword research to identify high-value search opportunities
• Analyse search intent and competitor positioning to inform content strategy
• Create SEO-driven content briefs for writers and content teams
• Optimise existing content and landing pages to improve rankings and user engagement
• Improve metadata, headings, content structure, and on-page optimisation across key pages
• Produce regular SEO reports with actionable insights, priorities, and recommendations
• Clearly communicate SEO impact and progress to stakeholders

SEO Lead

• Own local SEO strategy and execution for multiple home-services clients
• Build and manage SEO roadmaps focused on rankings, leads, and local visibility
• Drive consistent Google Business Profile performance across competitive service areas
• Lead scalable SEO processes, QA checks, and reporting standards
• Stay current on Google updates, local ranking factors, AI-influenced search trends, and E-E-A-T for service businesses
• Optimize GBPs for service-area and hybrid businesses
• Improve rankings across primary cities and surrounding service areas
• Manage categories, services, attributes, citations, media, and trust signals
• Build and review content strategies for service pages, city pages, and blogs
• Create SEO briefs aligned with local intent and lead generation
• Ensure content quality, local relevance, and conversion effectiveness
• Conduct technical SEO audits (indexation, crawlability, internal linking, CWV awareness)
• Work with WordPress and development teams to implement fixes
• Coordinate local link building, citations, and authority-building efforts

Senior Local SEO Manager – Home Services

• Own SEO strategy and execution for a portfolio of home-services clients (HVAC, plumbing, remodeling, junk removal, painting, etc.).
• Create and maintain SEO roadmaps covering technical improvements, content, local visibility, link building, and GBP optimization.
• Contribute to building scalable SEO processes, templates, QA checks, and reporting standards.
• Stay current on Google algorithm updates, AI-influenced search trends, E-E-A-T considerations, and local ranking factors.
• Improve GBP rankings across primary and surrounding service cities through repeatable optimizations.
• Optimize categories, attributes, service areas, citations, photos/videos, and local trust signals.
• Conduct city-level keyword research and local expansion planning for increased visibility.
• Support consistent map pack and local SERP performance in competitive markets.
• Build content plans for service pages, location pages, blogs, and topical authority clusters.
• Create SEO briefs, outlines, and frameworks aligned with search intent and semantic SEO.
• Review content for SEO quality, local relevance, and conversion alignment.
• Collaborate with internal/external writers (human and AI-assisted) to maintain standards.
• Coordinate link acquisition activities (citations, outreach, partnerships, placements) with clear targets.
• Maintain simple, scalable backlink playbooks suitable for home-service verticals.
• Track backlink gaps and authority metrics and recommend improvements.
• Run technical audits covering crawlability, indexation, architecture, internal linking, duplication, schema basics, and Core Web Vitals.
• Work with WordPress and development resources to implement SEO fixes and improvements.
• Support scalable multi-location site structures and internal linking strategies.
• Use GA4, GSC, and SEO tools to track performance, identify opportunities, and report progress.
• Collaborate with paid media/LSA and strategy teams to align messaging and growth priorities.
• Explain SEO priorities clearly to internal stakeholders and support consistent delivery.

• Review and edit content for grammar, clarity, tone, and brand consistency across various channels.
• Optimize copy for readability and SEO performance while ensuring it maintains a high editorial standard.
• Help maintain and evolve a distinctive brand voice in collaboration with content, marketing, and product teams.
• Stay current with industry trends, digital content strategies, and technology tools that support content automation and performance.
• Support the development of efficient editorial processes and guidelines to uphold content quality across the organization.

Copywriter, Content Editor – SEO Focused

• The** GEO/SEO Specialist ** is responsible for optimising partner websites for **Generative Engine Optimisation**, ensuring they are technically structured, crawlable, and AI‑readable across LLM‑driven search environments. This role focuses o**n technical audits, LLM‑specific optimisation, and translating AI search insights into practical, scalable recommendations across partner sites. **
• - Conduct ongoing technical GEO audits across all priority partner websites, assessing crawlability, indexing, site structure, UX and AI readability.
• - Work with development teams on website speed optimization with a focus on Core Web Vitals score within Google Search Console.
• - Implement and maintain LLMs.txt and other emerging AI search protocols across partner sites.
• - Identify and resolve technical issues impacting visibility in generative search platforms.
• - Provide strategic recommendations for AI‑optimised content structures, schema, navigation and internal linking.
• - Monitor and analyse AI and organic search performance using tools such as Google Search Console, Ahrefs and SEMRush.
• - Produce monthly GEO performance reports, highlighting insights, risks and opportunities.
• - Collaborate closely with Content, Digital, IT and Marketing teams to ensure technical recommendations are implemented effectively.
• - Stay current on evolving LLM and generative search best practices, adapting optimisation approaches as platforms change.

GEO/SEO Specialist – Generative Engine Optimization

• Run outbound campaigns: cold email, LinkedIn, and community-driven outreach
• Build visibility via SEO content and optimization
• Experiment with AEO: figuring out how to get the company featured/discovered through AI tools like ChatGPT, Perplexity, and others
• Secure earned media placements across press, blogs, and thought-leadership outlets
• Partner with sales/marketing to test and refine messaging

Outbound AI Visibility Growth Specialist – AEO, SEO

• Develop and implement a comprehensive content strategy aligned with our business goals.
• Create high-quality, engaging content that resonates with our target audience, including blog posts, whitepapers, case studies, and social media updates.
• Draft high-converting, punchy site copy that resonates with a technical audience.
• Build a keyword-backed content calendar for our upcoming launch.
• On-page optimization that goes beyond just "stuffing keywords."
• Ensuring our brand sounds like a leader in the AI space - authoritative yet accessible.
• Curate relevant industry content and share insights to keep the community informed and engaged.
• Monitor industry trends and competitor activities to identify opportunities for content and community growth.

Content Editor – SEO

• Collaborate with project managers to create and maintain project schedules, task lists, and timelines.
• Assist in developing project plans, objectives, deliverables, and resource allocation.
• Assist implementation projects while partnering closely with our clients' technical sponsors on configuration and testing.
• Guide clients through the onboarding process, ensuring a clear understanding of system capabilities and functionalities.
• Complete technical setup of Blaze workflows including integrating their social media accounts, websites, and email providers with Blaze.
• Adhere to detailed project plan schedules and contribute to weekly status reports to ensure accountability for milestone dates and work quality.
• Maintain updated and accurate configuration workbook templates and documentation of configuration settings for customers.
• Proactively identify implementation risks and mitigate them effectively and efficiently
• Tailor and facilitate User Acceptance Testing (UAT) specific to customer configuration.
• Support the customer success plans, by assisting in product and phased rollouts, supporting value-driven conversations with the customer to increase adoption and introducing new product functionality that will deliver results.
• Create and maintain detailed documentation related to client configurations, customizations, and training materials.
• Quickly establish/nurture rapport and a positive relationship with customer stakeholders.
• Fostering strong relationships with Customer Success and cross-functional teams to holistically address customer issues and provide additional insights from a customer perspective.
• Reporting and tracking bugs and enhancement requests affecting users.
• Participate in training and development opportunities to enhance project management skills.
• Seek guidance from project managers and contribute to continuous improvement initiatives.

Implementations Specialist – Marketing, SEO

• Develop an understanding of our clients’ businesses and the reasons and strategies behind their campaign objectives.
• Be involved in the execution of client and internal SEO campaigns, ensuring deliverables are completed and results are reported on accurately, including insights and proposed next steps.
• Where applicable, attend/run client meetings, strategy workshops or client briefing/reporting calls and support with the preparation for these meetings and the delivery of relevant outputs.
• Maintain a full understanding of the Statements of Work for your clients and the deliverables included.
• Provide actionable insights to our clients, reporting on SEO performance and identifying opportunities to improve our clients’ website indexing and functionality.
• Conduct SEO audits of a client’s website and provide insightful and informative commentary.
• Produce or review monthly/quarterly SEO Health and Performance reports.
• Carry out High Value Page analysis of websites to identify pages that require optimisation.
• Conduct keyword research to identify & prioritise the best opportunities based on relevance, monthly searches and competition.
• Review website content and draft page optimisation recommendations to improve SEO best practice, including metadata, on-page content, internal links, CTAs, images, and page layout.
• Identify individual strengths and weaknesses in our SEO processes/strategies, and work to implement necessary changes.
• Develop and maintain a knowledge of the company’s SEO, marketing and PPC propositions and the technology stack used by the relevant teams.
• Ensure that campaigns are delivered on time and on budget, preferably exceeding expectations.
• Apply and further develop your knowledge of the SEMRush platform, Screaming Frog, and Search Atlas (as well as any other SEO platforms our company or clients might use in the future).
• Provide guidance and support from an SEO perspective on projects where we will be migrating our clients' websites onto HubSpot.
• Take responsibility for migration planning, including URL structure changes.
• Ensure redirect mappings are carefully planned in advance.
• QA and testing of the site through technical health crawls and snag lists - guiding other team members into the fixes required.
• Support on Go Live day - implementing and testing redirects, pre- and post-migration crawls and snag lists, support with fixes.
• Provide support to any colleague in need of your skills and expertise.
• Provide guidance with relation to your specialism to any colleague specialising in a different department.
• Collaborate with the Project Managers on your accounts; provide updates on your work, answer SEO related queries, ensure that the SEO portion of the project is on track.
• Apply and develop your knowledge on the use of Google Analytics and HubSpot’s Reporting functionality.
• Handling, filtering, extracting and analysing the data available in Google Analytics, HubSpot and any other reporting tools, in order to produce valuable insights to help demonstrate the results of our activities to our clients and provide recommendations to improve upon our past activities.
• Develop your knowledge of HubSpot’s CMS in order to be able to make modifications to pages which will allow you to effectively perform all of the following tasks: conversion tracking, tracking URLs, GA and GTM tag implementation, SEO recommendations implementation, xml Sitemap / robots.txt edits, 301 redirect mappings.
• Quickly familiarise yourself with the various CMS systems that our clients use, to carry out the above.
• Support the Project Manager in developing project plans and briefs.
• Write and communicate technical briefs to relevant specialists.
• Provide clear project status updates to the team.
• Assist in managing client changes, timelines, and scope.
• Ensure quality control on all tasks and deliverables (own and peers’).
• Review deliverables against the brief from a technical perspective.
• Deliver tasks on time and log hours accurately.
• Develop, document, and manage project strategy and architecture.
• Collaborate with the team to ensure solutions meet client goals.
• Proactively flag brief issues, technical roadblocks, and risks to senior team members.
• Seek client feedback via Account Directions and Project Managers to continuously improve performance.

See all jobs on JobTailor

SEO Lead

Senior Local SEO Manager – Home Services

SEO Lead

Copywriter, Content Editor – SEO Focused

GEO/SEO Specialist – Generative Engine Optimization

Outbound AI Visibility Growth Specialist – AEO, SEO

Content Editor – SEO

Implementations Specialist – Marketing, SEO

SEO Specialist