SEO Marketing

• Zarządzanie budżetem w obszarze SEO/GEO
• Prowadzenie audytów technicznych SEO strony
• Projektowanie i wdrażanie strategii AEO/GEO zwiększającej cytowalność treści firmy w silnikach AI
• Tworzenie i optymalizacja treści pod kątem topical authority oraz entity-based content targetowanych na ICP/Persony
• Bieżący monitoring widoczności marki w AI oraz analiza cytowań konkurencji
• Monitorowanie Share of Voice, Citation Share i sentymentu marki w rekomendacjach AI oraz reagowanie na negatywny lub nieprawdziwy framing (halucynacje)
• Budowanie i utrzymywanie biblioteki zapytań (prompt library) odzwierciedlającej realne pytania kupujących na różnych etapach ścieżki decyzyjnej
• Prowadzenie działań digital PR ukierunkowanych na źródła trzecie, którym ufają modele AI (w tym link building)
• Budowa i utrzymanie dashboardów raportujących efektywność działań SEO/GEO na kluczowych rynkach w oparciu o dane biznesowe (leady, ruch, pipeline)
• Prowadzenie eksperymentów (A/B, testy widoczności) i wyciąganie wniosków wdrożeniowych
• Współpraca z zespołem contentowym oraz ekspertami technicznymi (SME) przy tworzeniu treści eksperckich trudnych do odtworzenia przez AI konkurencji
• Projektowanie prostych automatyzacji przyspieszających pracę własną (research, briefy, monitoring) z wykorzystaniem narzędzi/API opartych na LLM
• Ścisła współpraca z zespołami IT/developerskimi przy wdrażaniu rekomendacji technicznych na stronie
• Śledzenie zmian w algorytmach wyszukiwarek oraz rozwoju rynku narzędzi AEO/GEO i rekomendowanie nowych rozwiązań

Senior SEO, AI Search Visibility Specialist

• own SEO and AI Search initiatives end to end
• improve technical SEO, including site structure, internal linking, crawlability, indexation, Core Web Vitals, structured data, and content discoverability
• develop strategies to increase visibility across Google Search, AI Overviews and LLM-powered platforms
• define hypotheses, run experiments, build reporting that shows what's working, why, and what to do about it
• monitor AI search trends (GEO, AI Overviews, answer engines) and put new approaches into practice
• manage citations and listings for accuracy and consistency across platforms
• build AI-powered workflows for content research, optimization, production, reporting, and SEO automation
• run SEO audits, experiments, monitor algorithm changes, and continuously optimize your approach
• collaborate with Product, Content, Analytics, and external partners to strengthen our organic presence on and off our website
• create original, data-driven content that becomes a trusted source for both users and AI models

SEO, AI Search Specialist

• You'll own SEO for luxury hotel clients across the UK, Nordics, South Africa, and Europe.
• Own client SEO strategies end-to-end — from audits and on-site optimisation to link building and regular performance reviews for luxury hotel clients across multiple markets.
• Run audits that lead to action — technical, content, local, and link audits that turn into prioritised roadmaps, not 80-slide decks.
• Manage content in collaboration with copywriters and plan and deliver link-building campaigns.
• Be the SEO voice for your clients — present results, explain what matters, keep initiatives moving. No account manager in between.
• Track performance using GSC, Ahrefs, GA4 — translate data into decisions clients actually understand.
• Coordinate with Web Dev, Paid Campaigns, and Support on site migrations and cross-functional projects.
• Push SEO forward with AI — explore automation, test new tools, help shape how the Digital Team works.
• Contribute your own ideas to improve team processes — not just execute what's handed to you.

SEO Specialist

• Search and implement SEO strategies to improve organic search rankings and drive website traffic
• Conduct in-depth keyword research to identify opportunities for content optimization and creation
• Analyze website architecture, content, and linking strategies to enhance crawlability and user experience
• Perform on-page SEO tasks, including meta tag optimization, internal linking, and content updates
• Work closely with agency resources to execute off-page SEO strategies, such as link building and outreach campaigns, to improve domain authority
• Monitor and analyze website performance using tools like Google Analytics, Google Search Console, and other SEO platforms
• Collaborate with content creators and marketing teams to ensure SEO best practices are integrated into all content
• Stay updated on the latest SEO trends, algorithm changes, and industry developments
• Generate regular reports on SEO performance, including traffic, rankings, and ROI metrics
• Collaborate with technical SEO tasks related to improving site speed, mobile optimization, and resolving crawl errors

• Own organic content performance
• Develop and execute a global SEO content strategy aligned to Valtech's positioning as The Experience Innovation Company
• Conduct keyword research and competitive analysis to identify content gaps and topic clusters across key verticals — retail, automotive, financial services, health and B2B
• Partner with regional marketing teams to ensure global strategy translates into locally relevant execution
• Create and commission content that ranks and resonates
• Brief and develop long-form content — thought leadership, guides, case study landing pages and pillar pages — with clear direction on search intent, structure and narrative angle
• Work with subject matter experts, practice leads and leadership to surface Valtech's most distinctive thinking
• Guard Valtech's brand voice across all content you commission: confident, optimistic and human — never jargon-heavy
• Drive continuous improvement
• Track and report on organic traffic, keyword rankings, content engagement and conversion performance
• Conduct regular content audits and prioritise a refresh backlog that maximises SEO impact
• Stay ahead of algorithm changes, AI-driven search trends and LLM-optimised content (LLMO) best practices
• Collaborate across the marketing ecosystem
• Embed SEO thinking into the content creation process alongside copywriters, designers and editors
• Work with the Martech, Demand Generation and Campaign teams to support the full funnel
• Partner with the web team to implement on-page SEO best practices — metadata, internal linking, structured data and page experience signals

Senior SEO Content Strategist

• In this role, your mission will be twofold: transforming structured briefs into high-quality, engaging blog posts, and refreshing our existing content archive to align with modern SEO practices and our updated brand voice.
• Write clear, deeply researched, and engaging B2B blog posts based on provided content briefs, target keywords, and detailed outlines.
• Translate complex software development concepts into accessible, value-driven content for business decision-makers (CTOs, Product Owners, VPs of Engineering).
• Adhere strictly to the agency’s tone of voice, style guide, and formatting preferences.
• Optimize historical blog posts to improve search engine rankings, readability, and conversion rates.
• Integrate updated primary and secondary keywords naturally into existing text, headings, meta tags, and alt text.
• Identify and fix outdated information and poor formatting.
• Enhance content structure (key takeaways, executive summaries, etc.) to improve user experience and dwell time.

SEO Marketing jobs in Poland

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Senior SEO, AI Search Visibility Specialist

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