SEO Marketing

• Provides strategic & operational leadership for QSEO digital portfolios and digital capital projects
• Drives governance, prioritization, and lifecycle tracking across initiatives
• Partners with business process owners and digital product owners to enable transformation and operational excellence
• Accountable for Digital project intake, endorsement, deployment planning, communication, value tracking
• Facilitates QSEO digital program in partnership with the respective GPO and Digital creation center lead
• Coordinates annual Digital budget planning and endorsement
• Implements and maintains QSEO digital portfolio management framework
• Aligns business process owners and digital product owners to portfolio priorities and execution plans
• Develops, communicates and monitors Digital deployment plans
• Implements holistic program and portfolio management tooling with PGS process alignment
• Leverages AI to expedite the portfolio management process
• Supports development of QSEO Digital assessments and business case development
• Ensures adherence to scope, schedule, and quality standards across all initiatives
• Facilitates governance forums for intake triage, investment decisions and prioritization
• Monitors portfolio health, risks, and performance metrics to optimize resource allocation
• Defines and communicates RACI and decision-making improvements

QSEO Digital Portfolio Lead providing strategic leadership for digital capital projects

Digital Portfolio Lead

QSEO Digital Portfolio Lead overseeing digital portfolios and capital projects at Pfizer. Ensures alignment with enterprise objectives and drives governance and operational excellence.

• Serve as the primary owner and subject matter expert for SEM strategy, execution, optimization, and reporting across Google Ads and related search platforms
• Act as the main point of contact for SEM initiatives, proactively partnering with stakeholders to understand business objectives, align priorities, communicate performance, and provide recommendations
• Develop and execute SEM campaigns, including keyword strategy, audience targeting, bid management, budget allocation, landing page recommendations, and ongoing optimization
• Define, implement, and maintain robust measurement frameworks, including GA4, Google Tag Manager, UTM governance, conversion tracking, attribution models, and campaign analytics
• Analyze campaign performance using KPIs such as CTR, CPC, CPA, CPL, MQL, pipeline contribution, and ROAS. Deliver executive-ready reporting with clear insights, business implications, and actionable recommendations
• Optimize channel mix, audience strategies, and budget allocations to improve marketing efficiency and maximize pipeline contribution
• Lead the development and implementation of search visibility strategies across traditional search engines and AI-powered discovery platforms, including Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO)
• Partner with content, SEO, and marketing stakeholders to improve content discoverability, answer engine visibility, AI citation presence, and search performance across evolving search experiences
• Monitor and evaluate AI-powered search platforms, generative search experiences, and emerging search technologies, translating insights into actionable recommendations that improve brand visibility and demand generation outcomes
• Manage relationships with external media agencies, MarTech vendors, and ABM platforms (e.g., 6sense, RollWorks) to support scalable campaign execution
• Support integrated media planning across paid search, paid social, display, retargeting, and ABM initiatives, ensuring channel recommendations align with business goals and budget priorities
• Ensure compliance with internal brand standards, marketing governance, and applicable industry regulations

Digital Media Manager managing SEM strategies for GenScript

Digital Media Manager – SEM Focus

Digital Media Manager focusing on SEM strategies for GenScript, a biotechnology company. Responsible for campaign execution, optimization, and analytics.

• This role provides strategic & operational leadership for QSEO digital portfolios and digital capital projects, ensuring alignment with enterprise objectives and maximizing value delivery.
• Drive governance, prioritization, and lifecycle tracking across initiatives, partnering with business process owners and digital product owners to enable transformation and operational excellence.
• Accountable for Digital project intake, endorsement, deployment planning, communication, value tracking and general QSEO digital program facilitation.
• Responsible for coordination of annual Digital budget planning and endorsement, and for QSEO Digital Governance facilitation.
• Implement and maintain the QSEO digital portfolio management framework, including intake, strategic review, governance endorsement, and value lifecycle tracking.
• Align business process owners and digital product owners to portfolio priorities and execution plans.
• Develop, communicate and monitor Digital deployment plans.
• Ensure adherence to scope, schedule, and quality standards across all initiatives.
• Define and communicate RACI and decision-making improvements to expedite Digital assessments and value delivery.

Strategic & operational leadership role for QSEO digital portfolios.

Strategic & operational leadership for QSEO digital portfolios and projects, driving alignment with enterprise objectives. Facilitates governance, prioritization, and digital program facilitation to maximize value delivery.

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Digital Portfolio Lead

Digital Media Manager – SEM Focus

Digital Portfolio Lead