SEO Marketing

• Oversee a team of SEO writers
• Refine tone and accuracy of content
• Edit both human and AI-generated drafts for clarity and consistency
• Maintain brand voice guidelines per client
• Align writing with keyword strategy, topical depth, and internal-linking goals
• Ensure every published piece meets editorial and technical SEO standards, on deadline, across several content calendars

SEO Copy Editor

• Execute monthly on-site SEO deliverables for a dedicated portfolio of client accounts in partnership with SEO Strategists.
• Optimize page titles, meta descriptions, headers, internal links, page content, and other on-page SEO elements.
• Write, edit, and refine SEO-focused content for existing pages, local landing pages, and ongoing website improvements.
• Support monthly and quarterly SEO reporting by compiling accurate data, drafting thoughtful commentary, and aligning updates with client goals.
• Review client call recordings, internal notes, and account communication to understand each client’s business, market, and priorities.
• Use AI tools to support research, reporting, ideation, content refinement, and workflow efficiency while ensuring final work is client-specific.
• Support launch-phase SEO updates and implementation tasks for new client accounts.

SEO Analyst

• Execute on-page SEO optimizations across assigned client accounts, including metadata, header structure, internal linking, and image alt text.
• Conduct keyword research and maintain keyword mapping documentation for assigned accounts.
• Implement technical SEO fixes in WordPress, including indexing, metadata, and site health improvements.
• Track and analyze performance using GA4, GSC, and SEMrush; contribute to monthly reporting with data-driven observations and insights.
• Support content optimization efforts and assist with content brief development as needed.
• Keep deliverable tracking and internal documentation organized and up to date.
• Communicate proactively with manager and cross-functional partners on task status, priorities, and any blockers.
• Employ AI technologies to enhance and optimize business processes.
• Utilize and leverage Power Digital’s Nova ecosystem as it relates to the department.

SEO Specialist, Healthcare

• Learn SEO (initial training phase)
• Perform link-building based on the chosen strategy
• Upload content to WordPress sites based on the indicated guidelines
• Perform technical audits of websites using tools such as Ahrefs and Screaming Frog
• Fix technical errors such as 301s and 404s
• Manage the creation of digital marketing materials and creative pieces
• Market research and decision making based on data analysis
• Management and optimization of online profiles to maximize SEO efforts
• Optimize internet pages based on SEO best practices
• Implement changes required by the client on WordPress sites

SEO Intern, Legal Marketing

• Support execution of SEO initiatives including on-page optimization, content recommendations, and technical improvements
• Conduct ongoing keyword research and mapping to identify target topics and inform content strategies
• Experience with technical SEO fundamentals, local listings management, SEO tools, content strategy support, and link building best practices
• Comfortable working in WordPress to implement SEO updates, on-page optimizations, and basic troubleshooting
• Participate in client meetings and contribute to discussions on strategy and performance
• Employ AI technologies to enhance and optimize business processes
• Utilize and leverage Power Digital's Nova ecosystem as it relates to your department

Senior SEO Specialist, Healthcare

• Develop and implement a comprehensive content strategy aligned with our business goals.
• Create high-quality, engaging content that resonates with our target audience, including blog posts, whitepapers, case studies, and social media updates.
• Web Copy: Drafting high-converting, punchy site copy that resonates with a technical audience.
• Blog Roadmap: Building a keyword-backed content calendar for our upcoming launch.
• SEO Execution: On-page optimization (Entity-based writing, intent matching, and metadata) that goes beyond just "stuffing keywords."
• Tone of Voice: Ensuring our brand sounds like a leader in the AI space - authoritative yet accessible.
• Curate relevant industry content and share insights to keep the community informed and engaged.
• Monitor industry trends and competitor activities to identify opportunities for content and community growth.

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