SEO Marketing

• Evolve the framework and strategy for SEO, Generative Engine Optimization (GEO), and Large Language Models (LLM), aligning with our business and product goals and establishing a clear learning agenda.
• Create and drive the SEO and GEO roadmap, managing prioritization, execution and optimization of performance oriented initiatives.
• Conduct in-depth analysis on keyword, topic cluster, and entity to expand content authority and improve discoverability across search and AI ecosystems.
• Pilot and scale the use of AI tools, vendor platforms, and automated workflows to streamline repetitive marketing tasks.
• Run structured tests to analyze how content formats and technical configurations impact visibility across LLMs (ChatGPT, Gemini, Perplexity, etc.).
• Partner directly with our agencies, vendors and internal teams to translate strategy into action and maintain dashboard systems that track traditional SEO rankings alongside brand sentiment and citation share.

Senior Manager, SEO, GEO

• Serve as the front-line technical SEO resource across Talent.com's global properties
• Advising on and implementing technical SEO, programmatic SEO, Google for Jobs optimization, structured data, crawlability, indexation, and site performance
• Partner with the Partnerships team to identify manual processes ripe for automation, evaluate new AI and automation tools, and eliminate repetitive work
• Build AI-powered workflows, internal tools, dashboards, and agents using platforms such as Claude, ChatGPT, Hex, SQL, Python, APIs, and other emerging technologies
• Support user acquisition by analyzing large datasets and performance trends to identify growth opportunities

Growth Operations – SEO Lead

• Creating and managing a book of paid search campaigns across a variety of industries
• Analyzing campaign performance using a variety of programs including Google Analytics
• Keyword research and expansion, ad copy creation, competitive benchmarking
• Provide proactive and strategic campaign recommendations on a regular basis
• Implementing advanced campaign additions including Pmax and dynamic remarketing
• Work closely with other departments in the company and vendors for successful campaigns
• QA campaigns before launching
• Assess landing pages used in search engine marketing campaigns
• Create campaign reports
• Monitor new trends in Search and make recommendations to client-facing staff

Search Marketing Specialist

• Manage the customer relationship, including onboarding of new customers
• Keep customers updated on test planning and results
• Come up with SEO test hypotheses, and work with customers to prioritise them
• Use the SearchPilot testing platform to implement changes to customers’ websites and set up tests
• Monitor and analyse split test outcomes
• Communicate the results of tests via regular customer meetings and written reports
• Build your personal brand by sharing insights from split testing

SEO Marketing jobs in Massachusetts

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Senior Manager, SEO, GEO

Growth Operations – SEO Lead

Search Marketing Specialist

SEO Testing Analyst