SEO Marketing

• Develop content strategies and perform keyword research
• Identify optimization opportunities to improve visibility and traffic
• Manage requirements and communications with clients
• Conduct website audits and competitor analyses

SEO Manager – Junior/Senior

• Use Ahrefs and search analysis to identify relevant listicles, comparison articles, and roundups in the job search and career space
• Explore SERPs and competitor backlinks to uncover high-potential outreach opportunities
• Identify the most relevant contact for each article—author, editor, or content owner
• Use tools like Hunter.io, LinkedIn, and manual research to find and verify email addresses
• Build clean, structured spreadsheets with article URL, domain, contact name, role, email, and opportunity notes
• Cross-check leads against existing databases to maintain quality and avoid duplication
• Contribute to ongoing outreach “mini-campaigns” by consistently surfacing new opportunities

Freelance Outreach Researcher, SEO, Contact Discovery

• Define and lead the SEO strategy across all Ruby Labs brands, ensuring a cohesive and prioritised approach to organic growth.
• Develop and execute strategies to ensure Ruby Labs products and brands are cited, recommended, and surfaced in responses generated by large language models including ChatGPT, Claude, Gemini, and more.
• Own the mission to dominate the first page of Google for all priority queries across our brands.
• Build and manage a high-quality, scalable link acquisition programme across all brands.
• Lead the effort to identify, monitor, and outrank unfavourable search results across all brand SERPs.
• Ensure all Ruby Labs websites are technically sound.
• Manage, and develop a small team of SEO professionals. Set clear goals, provide mentorship, review work, and build a high-performance team culture focused on results and continuous improvement.
• Define the KPIs and reporting framework for SEO across all brands. Deliver regular performance reports to the leadership team with clear insights, trend analysis, and forward-looking recommendations.
• Work closely with the marketing, product, and engineering teams across Ruby Labs brands to ensure SEO is embedded into every relevant workstream.

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SEO Manager – Junior/Senior

Freelance Outreach Researcher, SEO, Contact Discovery

Head of SEO