SEO Marketing

• Own our multi-market SEO strategy: Drive SEO performance hands-on across all 6 markets (Denmark, the Netherlands, Spain, Belgium, Germany, and the US) and future markets as we continue to expand our car rental business.
• Lead technical and non-technical SEO: Take full ownership of both on-page and off-page SEO initiatives across our 600+ car rental locations, implementing solutions that scale effectively while also executing the day-to-day activities like content optimization, link building, and optimizing internal links.
• Build with AI: Our marketing team are frontrunners in automation and AI within the organization, aiming to eliminate manual work and scale our impact. You are expected to drive this agenda together with the marketing team and deliver on it within your domain.
• Own content & site execution: Full ownership of content production, landing pages, and CMS work (Storyblok) across all 6 markets.
• Develop future-proof SEO strategies: Build for visibility not just in traditional search but across LLMs as the search landscape evolves.
• Own your SEO analytics: Track rankings, organic traffic, and what moves organic performance across our markets in a company with a strong data culture.
• Drive localization at scale: Develop and execute strategies that address both cross-market and within-market localization challenges for maximum SEO impact.
• Collaborate with an SEO-focused team: Work in an environment where founders, product, and tech all understand and value SEO.
• Leverage modern SEO infrastructure and toolset: Work with our headless CMS architecture, automation and AI capabilities, and comprehensive SEO toolset (including AHrefs and other specialized tools) to implement scalable solutions across markets.
• Impact product decisions: Provide SEO insights that influence how we develop and evolve our product offerings.

SEO & Content Manager managing SEO strategy across 6 markets

SEO, Content Manager

SEO & Content Manager responsible for SEO strategy and content execution across multiple markets in automotive business. Working with CMO for driving significant SEO performance and impact.

• Lead Content Creation & Ideation: Research, pitch, and write high-quality Commercial News content, including Promo Codes, deals coverage, and "Catch-All" landing pages (e.g., brand-specific promos) using SEO knowledge and research.
• Optimize for SEO: Continuously monitor and optimize existing Commercial News content to maximize organic visibility, rankings, and user engagement.
• Track Google SERP Features: Proactively monitor and track advanced SERP features, specifically ensuring our content wins and maintains placement in Answer in One (AiO) boxes and Google Carousels.
• Drive Business Performance: Take direct accountability for key performance metrics, specifically driving NDCs (New Depositing/Digital Customers) and NNR (Net New Revenue) related to Commercial News.
• Maintain Brand Voice: Deliver commercial value while keeping a consistent, high-quality editorial voice that aligns with company standards.

SEO Commercial Content Writer creating engaging sports content at Better Collective

SEO Content Writer

SEO Commercial Content Writer creating engaging sports content for Better Collective, a global sports media group. Responsible for driving content performance and optimizing SEO visibility.

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SEO, Content Manager

SEO Content Writer