SEO Marketing

• Turning content into a scalable, structured system instead of one-off assets
• Ensuring content is indexable, retrievable, and quotable by AI systems
• Full ownership of our AirOps + Profound stack (AEO measurement, prompt sets, page-AEO scoring)
• Bridging collaboration between Demand Gen and GTM
• Track and optimize against our 500-prompt AEO measurement set (Profound + AirOps)
• Drive primary KPIs: mention rate, Share of Voice, citation rate, first-mention rate, prompt sentiment
• Maintain Gorgias's ecommerce moat vs. Zendesk; close gaps on generic support topics
• Structure content for featured snippets, knowledge panels, and AI summaries
• Optimize for AI-powered search experiences across ChatGPT, Claude, Google SGE, and Perplexity
• Develop entity-based SEO and semantic search strategies
• Implement and refine structured data (FAQ, HowTo, Product, etc.)
• Own and execute on-page, off-page, and technical SEO strategies
• Implement LLM-ready schema markup beyond FAQ/HowTo (Article, Speakable, Dataset, ClaimReview, etc.)
• Operate programmatic SEO at scale across comparison and integration pages
• Build internal linking automation and optimize site architecture
• Partner with engineering on Core Web Vitals, indexing, and technical improvements
• Monitor rankings, traffic, and conversions using GSC, GA4, Ahrefs, or SEMrush
• Partner with content and product marketing to build high-performing, intent-driven content
• Build topic clusters and authority around key themes
• Optimize existing content for both ranking and AI answer inclusion
• Define guidelines for AI-friendly, citation-worthy content
• Run experiments on content formats, schema, and AI visibility tactics
• Report on the full KPI framework and surface actionable insights
• Operate against existing metrics: AEO pipeline, mention rate, Share of Voice, prompt sentiment, citation rate, page-AEO score, and $ pipeline

SEO, AEO Strategist

• Conduct keyword research, competitor analysis, and search trend analysis across multiple regions (Canada, Quebec, U.S., and Italy)
• Optimize the CSN website and shop microsites using SEO best practices, including metadata, internal linking, structured content, and technical enhancements
• Develop and implement scalable on-page content strategies tailored to local markets, including French-language optimization for Quebec
• Execute technical SEO initiatives such as site audits, crawlability improvements, indexing, and performance optimization
• Develop and manage off-page SEO strategies, including link building and backlink acquisition
• Optimize and manage local listings (e.g., Google Business Profiles) to improve local search visibility
• Monitor, analyze, and report on SEO performance, providing actionable insights and recommendations
• Collaborate with internal teams to support website updates, landing page optimization, and SEO best practices
• Ensure SEO consistency across multiple markets, adapting strategies to regional behaviors and languages
• Support and execute SEM campaigns, including Google Ads, for CSN shops across Canada
• Collaborate with the marketing team on campaigns and initiatives
• Maintain the CSN intranet homepage and Marketing SharePoint site
• Support internal and external communications, including email campaigns
• Assist with planning and execution of regional meetings and company events
• Contribute ideas to improve marketing and communication strategies and processes

Bilingual SEO Specialist

• - Conduct keyword research, competitor analysis, and search trend analysis across multiple regions (Canada, Quebec, U.S., and Italy)
• - Optimize the CSN website and shop microsites using SEO best practices, including metadata, internal linking, structured content, and technical enhancements
• - Develop and implement scalable on-page content strategies tailored to local markets, including French-language optimization for Quebec
• - Execute technical SEO initiatives such as site audits, crawlability improvements, indexing, and performance optimization
• - Develop and manage off-page SEO strategies, including link building and backlink acquisition
• - Optimize and manage local listings (e.g., Google Business Profiles) to improve local search visibility
• - Monitor, analyze, and report on SEO performance, providing actionable insights and recommendations
• - Collaborate with internal teams to support website updates, landing page optimization, and SEO best practices
• - Ensure SEO consistency across multiple markets, adapting strategies to regional behaviors and languages
• - Support and execute SEM campaigns, including Google Ads, for CSN shops across Canada
• **Marketing Support**
• - Collaborate with the marketing team on campaigns and initiatives
• - Maintain the CSN intranet homepage and Marketing SharePoint site
• - Support internal and external communications, including email campaigns
• - Assist with planning and execution of regional meetings and company events
• - Contribute ideas to improve marketing and communication strategies and processes

SEO Specialist

• Assist subject matter experts and senior leaders in developing high-interest, high-impact editorial content
• Collaborate with the SEO team to optimize content and complete any special projects.
• Write and edit content in partnership with editors and senior writers that aligns with search intent, user needs, and organizational goals.
• Adapt content for multiple channels and formats (web, social, video, forums) while maintaining originality and clarity.
• Stay up to date on the latest developments, trends, and data around the future of higher education.
• Grow and adapt to the evolving needs of the Inspira Education team in a rapid-growth environment.

SEO Content Writer

• Develop and execute comprehensive SEO and AEO strategies for TELUS Business pages
• Conduct in-depth keyword research across both traditional search and conversational AI-driven search behaviours to identify high-value search opportunities aligned with business objectives and seasonal campaigns (e.g., device launches, Black Friday)
• Directly implement SEO/AEO updates directly within the CMS (e.g., metadata, header tags, schema markup, internal linking, and content updates)
• Perform regular technical SEO audits and work with engineering teams to resolve issues related to crawlability, indexation, site speed, and Core Web Vitals
• Collaborate with content writers and UX teams to develop SEO-optimized landing pages, product descriptions, editorial content, and content designed for ranking and answer extraction
• Monitor, analyze, and report on both organic search KPIs and emerging AEO metrics
• Conduct competitive analysis to identify gaps and opportunities in the Canadian telecom SEO and AEO landscape
• Stay current on Google algorithm updates, answer engine developments, and industry best practices, proactively adapting strategies as needed
• Partner with other teams to align on keyword strategies and maximize blended SERP presence
• Contribute to quarterly SEO/AEO roadmaps
• Lead ongoing testing and experimentation initiatives
• Present findings and recommendations to stakeholders across the business

SEO/AEO Strategist

• Define and own the vision, strategy, and roadmap for SEO/GEO growth tools, identifying and scaling new organic opportunities to drive new user acquisition and expansion.
• Evolve continuously by leveraging AI tools, in-depth data insights, user research, and competitive intelligence to deliver impactful solutions quickly and at scale.
• Define ambitious growth goals, own performance against key metrics, and leverage data/user insights to proactively identify optimization opportunities for growth tools and features.
• Partner closely with product team to stay on top of the latest product explorations, and champion our users’ needs
• Develop content briefs and strategy to hit your monthly targets with support from AI agents and the content team
• Collaborate effectively with operations, design, content, and marketing teams, ensuring seamless technical execution aligned with user needs and business goals.
• Proactively monitor industry trends, search algorithm updates, emerging technologies, and competitor strategies to ensure our growth engine remains at the cutting edge.

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