SEO Marketing

• Execute SEO and AI Search strategies that drive traffic and revenue.
• Identify opportunities through keyword, content, and competitor research.
• Optimize product, category, content, and local pages.
• Partner with teams to improve technical SEO and product data.
• Report on performance and share SEO best practices.

SEO Specialist

• Lead the team responsible for the development and execution of SEM, and Paid AI strategies and initiatives that drive conversion and acquisition (quality results at accelerated volumes and efficient costs)
• Build data-driven and customer focused plans across Paid Search, Performance Max and content opportunities for organic visibility
• Be a thought leader in Paid Search & Organic (traditional SERP & AI) strategies and effectively influence these ideas to business stakeholders to gain confidence and alignment
• Work directly with Brand Marketing on Content roadmaps and strategies to boost the visibility of our brand and products in SERP’s and AI Overviews
• Collaborate with Digital Platforms on technical SEO implementation
• Collaborate with the Acquisition Targeting team to identify opportunities to leverage first-party data for targeting and measurement
• Define, measure and report on KPIs that hold SEM investments accountable to desired business outcomes, including the Cost Per Activation & ROI
• Lead the learning and development of emerging Generative and Answer Engine Optimization tactics
• Report on the effectiveness of SEM investments to senior stakeholders during weekly, monthly, and quarterly business reviews
• Partner with cross functional acquisition strategy teams to plan acquisition targets
• Streamline processes to maximize time spent on value-added planning and optimization
• Work with finance and contract partners for new vendor on-boarding, and resolution of billing accruals

Senior Manager, SEM & SEO Strategy

• Analyze and understand each client's sectoral, geographic, and strategic challenges
• Implement SEO strategies for different types of websites (local, e-commerce, franchise, and YMYL)
• Apply SEO and GEO (Generative Engine Optimization) best practices in your recommendations to optimize clients' visibility in search results and generative responses (Google AI Overviews, ChatGPT, Perplexity, etc.)
• Manage a client portfolio under the supervision of a team lead
• Contribute to strategic client relationships
• Execute ad hoc assignments: technical audits, redesign support, UX audits, etc.
• Analyze performance reports and meet with clients to present monthly results

SEO Strategist

• Analyze and understand each client's sectoral, geographic, and strategic challenges
• Implement SEO strategies for different types of websites (local, e‑commerce, franchise, and YMYL)
• Design GEO (Generative Engine Optimization) strategies: anticipate the impact of generative engines and LLMs (ChatGPT, Gemini, Perplexity, Google AI Overviews, etc.) on clients' organic visibility and adapt strategies accordingly
• Support the department head with annual reviews, strategy renewals, and management of complex performance issues
• Manage a client portfolio
• Act as a strategic partner to clients
• Execute one-off assignments: technical audits, redesign support, UX audits, etc.
• Analyze performance reports and meet with clients to present monthly results
• Collaborate with one or more team members
• Monitor and disseminate SEO/GEO best practices within the team
• Assist the department head in structuring the department (new product, new internal process, etc.)

Senior SEO Strategist

• Serve as the front-line technical SEO resource across Talent.com's global properties
• Advise on and implement technical SEO, programmatic SEO, Google for Jobs optimization, structured data, crawlability, indexation, and site performance
• Monitor results in Google Search Console and support organic growth
• Partner with the Partnerships team to identify manual processes ripe for automation
• Evaluate new AI and automation tools
• Build AI-powered workflows, internal tools, dashboards, and agents using various platforms
• Analyze large datasets and performance trends to identify growth opportunities
• Coordinate and contribute to cross-functional projects with various teams
• Support and mentor less experienced team members

Growth Operations Lead, SEO

• Turning content into a scalable, structured system instead of one-off assets
• Ensuring content is indexable, retrievable, and quotable by AI systems
• Full ownership of our AirOps + Profound stack (AEO measurement, prompt sets, page-AEO scoring)
• Bridging collaboration between Demand Gen and GTM
• Track and optimize against our 500-prompt AEO measurement set (Profound + AirOps)
• Drive primary KPIs: mention rate, Share of Voice, citation rate, first-mention rate, prompt sentiment
• Maintain Gorgias's ecommerce moat vs. Zendesk; close gaps on generic support topics
• Structure content for featured snippets, knowledge panels, and AI summaries
• Optimize for AI-powered search experiences across ChatGPT, Claude, Google SGE, and Perplexity
• Develop entity-based SEO and semantic search strategies
• Implement and refine structured data (FAQ, HowTo, Product, etc.)
• Own and execute on-page, off-page, and technical SEO strategies
• Implement LLM-ready schema markup beyond FAQ/HowTo (Article, Speakable, Dataset, ClaimReview, etc.)
• Operate programmatic SEO at scale across comparison and integration pages
• Build internal linking automation and optimize site architecture
• Partner with engineering on Core Web Vitals, indexing, and technical improvements
• Monitor rankings, traffic, and conversions using GSC, GA4, Ahrefs, or SEMrush
• Partner with content and product marketing to build high-performing, intent-driven content
• Build topic clusters and authority around key themes
• Optimize existing content for both ranking and AI answer inclusion
• Define guidelines for AI-friendly, citation-worthy content
• Run experiments on content formats, schema, and AI visibility tactics
• Report on the full KPI framework and surface actionable insights
• Operate against existing metrics: AEO pipeline, mention rate, Share of Voice, prompt sentiment, citation rate, page-AEO score, and $ pipeline

SEO Marketing jobs in Canada

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SEO Specialist

Senior Manager, SEM & SEO Strategy

SEO Strategist

Senior SEO Strategist

Growth Operations Lead, SEO

SEO, AEO Strategist