Publicist

• Develop and execute strategic PR campaigns to meet client objectives and goals.
• Liaise on a daily basis with clients, in-house publicists, and the media.
• Outreach to build new relationships and network within the media.
• Monitor the media, including newspapers, magazines, journals, broadcasts, newswires, television, and blogs, for opportunities for clients.
• Use system databases and systems to pull researched media lists and continuous online research for new build new media relationships.
• Work as part of a department account team to develop client proposals and implement PR activity strategies.
• Create monthly PR plans and strategies to guide campaign execution and ensure alignment with client goals.
• Create timely media angles and pitches for responsive news, leveraging current events and trends to secure media coverage.
• Manage and track media samples, ensuring accurate inventory, timely distribution, and effective follow-up on all samples.
• Communicate daily with the team to coordinate efforts, share updates, and effectively manage client workloads.
• Prepare regular client reports and attend client meetings.
• Create press releases and pitch letters, crafting compelling narratives to attract media attention and secure coverage for clients.
• Promote news stories and features to the media.
• Collate, analyze, and evaluate incoming media coverage.
• Ensure all media coverage is correct and communicate media placements ongoing to clients.
• Assist in event creation, including press conferences and on-site events for fashion, beauty, entertainment, and general promotions.
• Attend and promote client events to media and networks.
• Coordinate and manage client sample mailings.
• Undertake research for client strategy, press releases, media strategies and present to potential new clients.
• Manage the PR & Client aspect of possible crisis situations.
• Manage department interns.

Senior Publicist

• Develop and execute strategic PR campaigns to meet client objectives and goals.
• Liaise on a daily basis with clients, in-house publicists, and the media.
• Outreach to build new relationships and network within the media.
• Monitor the media for opportunities for clients.
• Monitor the media for closed media placements.
• Use system databases and systems to pull researched media lists.
• Work as part of a department account team to develop client proposals and implement PR activity strategies.
• Create monthly PR plans and strategies to guide campaign execution.
• Create timely media angles and pitches to secure media coverage.
• Manage and track media samples, ensuring accurate inventory and timely distribution.
• Prepare regular client reports and attend client meetings.
• Create press releases and pitch letters to attract media attention.
• Assist in researching, writing, and distributing press releases.
• Promote news stories and features to the media.
• Coordinate and manage client sample mailings.
• Undertake research for client strategy, press releases, and present to clients.

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Senior Publicist

Junior Publicist