Product Specialist

• Acquisition: Driving sign-ups from Ideal Customer Profile (ICP) **Thailand-based SMEs**.
• Retention: Creating loyalty and stickiness to ensure sustained usage.
• Upsell: Encouraging customers to utilize our services across all available lanes.
• Market Strategy & Ownership: Act as the **dedicated in-market marketing lead** for TNX Thailand, setting the strategic direction for all B2B marketing activities targeting Bangkok-based SMEs.
• Conversion Funnel Leadership: **Design, execute, and own** the end-to-end conversion playbooks (Acquisition, Retention, and Upsell) to maximize lifetime value of the customer base.
• Commercial Collaboration: Working hand-in-hand with the Commercial team to refine and implement marketing strategies, ensuring deep alignment with their business objectives.
• Creative Innovation: Continuously innovating and applying creative thinking to optimise strategies, aiming to impress and engage target accounts in inventive ways.
• Integrated Marketing: Working closely with the wider marketing team (Content, Brand & Creatives, Marketing Ops, Communications) to ensure integrated efforts and a seamless lead transition.
• Performance Analysis: Analysing campaign performance data to find opportunities for ongoing enhancements and strategic improvements.
• Future-Proofing: Proactively plan and forecast future marketing initiatives, staying ahead of local Thai market trends and the fast-moving logistics landscape.

Senior Specialist, Product Marketing

• Develop and execute territory business plans to achieve sales targets and expand market share
• Build and maintain strong relationships with key opinion leaders (KOLs), prescribers, and healthcare professionals
• Identify and develop new business opportunities, including increasing hospital listings and account penetration
• Conduct regular field visits, product presentations, and scientific detailing to engage customers effectively
• Monitor market dynamics, competitor activities, and customer needs to inform business strategy
• Provide timely sales forecasts, performance tracking, and market intelligence reporting
• Manage and respond to customer inquiries to ensure high levels of satisfaction and partnership
• Navigate and monitor tender, e-bidding, and hospital procurement processes to identify risks and opportunities
• Collaborate cross-functionally with marketing, medical, and access teams to optimize product performance
• Ensure full compliance with company policies, SOPs, and industry regulations

Product Specialist, Immunology

• Provide compliant sales and sales support for all assigned Neuroscience products and applications.
• Deliver comprehensive product, service, and clinical information to prospective customers to support well-informed purchasing decisions.
• Respond to inquiries from newly converted customers and provide ongoing support to medical personnel and other key stakeholders.
• Attend trade shows, congresses, and industry events to stay current with industry trends, products, and market dynamics.
• Interpret and analyze sales data for assigned Neuroscience products within a defined geographic area.
• Generate and share key customer insights, trends, and opportunities with colleagues and stakeholders to support commercial planning.
• Apply a strong understanding of customer organizations, decision-making networks, and external influences impacting customer choices.
• Communicate and collaborate with sales representatives around shared objectives to coordinate and optimize selling efforts.
• Support field execution by leveraging available technologies, CRM tools, marketing assets, and digital channels to enhance sales calls and customer engagement.
• Contribute to continuous improvement of sales support processes and adoption of new tools and capabilities.
• Demonstrate Johnson & Johnson’s Leadership Imperatives and live the J&J Credo in all interactions and business practices.
• Operate with high standards of compliance, ethics, and professionalism.

Product Specialist jobs in Thailand

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Senior Specialist, Product Marketing

Product Specialist, Immunology

Product Specialist