Product Specialist

• Formulates and reviews corporate short and long-range plans, goals, and objectives for specific product or product line.
• Conducts competitive product analysis and market research of product and surgeon behavior and other professional audience.
• Determines the profitability and viability of new products and/or product enhancements.
• Develops production and marketing strategies and tactics to ensure effective product placement relative to market opportunity, working closely with product development for a specific product, brand, or product area over its entire life cycle.
• Works with other functions to finalize product specifications.
• Provides advertising with core brand equity in partnership with the marketing communications team.
• Serves as technical adviser, demonstrating products and troubleshooting product issues.
• Ability to travel 30% of the time.

Associate Product Specialist

• Develop an understanding of the market, competitive landscape, and customer needs through research and field insights to support product strategy and commercialization activities.
• Support customer adoption and education initiatives through the development of materials, collection of feedback, and coordination of logistics for training programs and events.
• Support Voice of Customer (VOC) initiatives, including advisory boards, customer education events, technology roadshows, validation studies, conference tech suites, and tech expos, by coordinating schedules, preparing materials, and documenting customer feedback.
• Support product launch planning and execution by tracking deliverables, consolidating inputs, and identifying opportunities to advance portfolio growth.
• Support engagement with physician customers and key stakeholders by coordinating communications, maintaining contact lists, and preparing materials that promote the safe and effective use of Medtronic spine procedure products.
• Provide ongoing support to the sales organization and surgeon customers to address product, training, and procedural needs.
• Support cadaver labs and hands-on training events through setup and teardown of stations, staging of instruments and implants, and organization of materials to ensure readiness for use.
• Provide on-site event support, as needed, including support for conference tech expos, tech suites, and demonstration logistics.
• Perform physical responsibilities associated with lab and event support, including lifting and carrying up to 25 lbs., repeated bending and stooping, and standing for extended periods.
• Support cross-functional project teams, including R&D, clinical, regulatory, and operations, by consolidating inputs and helping ensure marketing deliverables remain on track.
• Support technical discussions and product demonstrations with sales and surgeon customers by preparing demonstration materials and coordinating required equipment.
• Travel up to 25–30%, as required.

Associate Product Specialist – Lumbar Spinal Fusion

• Provide customer-facing demo support
• Achieve and maintain technical expertise in BRINC OEM products & proprietary software
• Possess and maintain an FAA Part 107 Pilot’s License
• Build positive relationships with customers and public safety agencies
• Maintain a high level of flying proficiency to perform flying duties safely and efficiently
• Participate in timely and effective communication with BRINC teammates
• Partner with TAEs in the field to deliver live, interactive demonstrations of both hardware and software solutions.
• Responsibly manage assigned BRINC equipment to include demonstration truck, station, sUAS kits and all accompanying equipment.
• Proactively maintain cleanliness and functionality of all equipment to present BRINC as a solution for our public safety partners.
• Proactively conduct detailed preparation testing, pre-operational briefings with contingencies and informative debrief discussions with BRINC personnel while onsite.
• Communicate effectively with all team members while onsite and defer questions to the appropriate party during demonstrations.
• Complete required recurrent training to comply with company and regulatory requirements
• Participate and become certified in comprehensive technical troubleshooting of BRINC technology
• Ensure safety practices associated with transport of equipment and technological hardware
• Drive and manage the DFR truck to provide on-site support for reps during client meetings, demonstrations, and field events.

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Associate Product Specialist

Associate Product Specialist – Lumbar Spinal Fusion

Product Specialist