Product Marketing

• A unified go-to-market strategy for the enterprise platform
• A differentiated market presence for Instacart's enterprise solutions
• A high-performing, respected product marketing team
• A sales pipeline meaningfully moved by marketing
• A global market entry foundation with regional strategies

Director, Enterprise Product Marketing

• partner with Product, Engineering, Solutions & B2B Marketing teams to create go-to-market strategies for new product and feature launches
• own product-market positioning, documentation for merchant facing assets, product framework and messaging
• lead cross-functional efforts to bring new features and products to market
• develop product positioning, messaging, and value propositions in partnership with the B2B Marketing team and key stakeholders
• conduct market research and gather qualitative feedback to understand retailer product and service evaluation
• analyze competitive landscape for market segmentation and opportunity sizing
• collaborate on multi-channel GTM strategies and campaign messaging for new Bread Pay features
• create compelling content for internal and external audiences

Product Marketing Specialist

• The GTM Strategy and Operations Lead is a critical architect of our revenue engine.
• We are looking for a hands-on, execution-focused candidate to rebuild our Go-To-Market (GTM) infrastructure, transitioning the company from legacy, manual processes to a scalable, unified source of truth.
• You will work very closely with the GTM cross-functional team, including Account Management, Partnerships, Marketing, and Finance, to ensure the technology and data-driven insights empower the entire organization to sell and scale more effectively.
• Integrate AI workflows (e.g., meeting transcription, automated CRM enrichment) to automate manual data entry for the field, allowing AEs and AMs to focus strictly on selling and supporting customers.
• Leverage AI-driven intent data and predictive signals to surface "next-best-action" recommendations for the field to improve win rates.
• Build AI-assisted automation within Salesforce and HubSpot to eliminate manual data hygiene tasks and ensure real-time data accuracy.
• Design and maintain a data-driven territory model by segmenting accounts based on Tier, Line of Business, and Segment to ensure high-intent alignment.
• Use "Speed to Sale" metrics to determine where to deploy sales resources or adjust account assignment to avoid lead stagnation and ensure equitable quota distribution.
• Build models to identify "whitespace" within existing accounts, helping AEs prioritize which customers are most likely to convert for specific product cross sells or upsells.
• Maintain 100% accuracy on account fields to provide AEs and AMs the visibility needed for high-impact lead generation and cross sell opportunities.
• Own the day-to-day administration and workflow design for Salesforce, HubSpot, and ZoomInfo.

GTM Strategy and Operations Lead

• Coordinate day-to-day operations across multiple user acquisition programs, ensuring vendor schedules, field team logistics, and store-level activation plans stay on track across a portfolio of concurrent launches.
• Track program performance using operational data, diagnose where results are falling short of targets, and work with program managers to course-correct quickly.
• Manage vendor and contractor relationships, including scheduling coordination, onboarding support, invoice tracking, and performance accountability.
• Get close to the work by spending time in stores alongside field teams, observing what's actually happening on the ground and bringing back the insights that make our programs better.
• Contribute to the design and iteration of new growth programs for early-stage stores.

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Director, Enterprise Product Marketing

Product Marketing Specialist

GTM Strategy and Operations Lead

Senior Associate, Retail Go-To-Market Operations – Launch Success, Retailer Enablement