Product Marketing

• Own and continuously update website content and product messaging to ensure clarity and conversion impact.
• Run release communication launch-to-launch — coordinate video production and own social distribution across channels to drive awareness and adoption.
• Partner closely with performance marketing to turn launches into measurable growth and revenue impact.
• Immerse yourself in the product (multi-agent, MCP-native, evals, bring-your-own-model) to communicate its value with precision.
• Use AI as an accelerator — work in Claude Code and ship content/site changes yourself.
• Prepare sales enablement materials and email marketing automation (EMA) content — write and edit campaigns that nurture leads, keep users engaged across the lifecycle, supporting retention and conversion.
• Lead experimental projects, such as testing influencer collaborations to amplify Lyro launches — exploratory in nature, with the goal of learning what scales and what could evolve into dedicated partnerships over time.

Product Marketing Manager – Mid/Senior, AI-native SaaS

• budowanie i realizacja strategii Go-to-Market na rynku polskim
• prowadzenie złożonych procesów sprzedażowych z dużymi organizacjami enterprise
• współpraca z klientami oraz zespołami inżynierskimi w modelu Forward Deployment Engineering
• identyfikowanie use-case’ów AI i budowanie business case’ów dla klientów
• negocjacje z wieloma stakeholderami, w tym zarządami i działami IT
• rozwijanie relacji z kluczowymi klientami i partnerami biznesowymi.

• Partner closely with Product teams to bring customer, market, and business context into product direction, positioning, and go-to-market decisions.
• Conduct market and customer research to uncover insights into customer needs, decision-making, and competitive dynamics.
• Test and validate concepts, positioning, and messaging using customer insight (e.g., VoC, focus groups, customer interviews) to ensure strong, aligned go-to-market execution.
• Develop clear, differentiated product positioning, value propositions, and core messaging that resonate with target audiences.
• Own and drive go-to-market strategy and execution for new product introductions (NPIs), leveraging standardized frameworks to deliver consistent, high-quality launches across regions.
• Collaborate with cross-functional teams (product management, digital, sales, regional teams) to execute go-to-market plans and campaigns.
• Create and scale global marketing and sales enablement assets (one-pagers, datasheets, web content, etc.) that support adoption and growth.
• Build scalable messaging, assets, and enablement frameworks to support consistent execution and alignment across global teams.
• Define and track key performance metrics for launches, translating insights into actionable recommendations to improve adoption and business outcomes.
• Align priorities and execution across regions (EMEA, APAC, Americas) to ensure cohesive global impact.
• Partner with fellow Product Marketing Managers to share best practices and strengthen overall team capability.
• Continuously test, learn, and optimize based on performance and feedback.
• Experiment and learn quickly from performance insights and feedback.
• Develop and deliver clear, compelling presentations and narratives that influence stakeholders.
• Write high-impact copy optimized for web, SEO, and digital channels in partnership with Content and SEO teams.
• Organize and manage data across multiple systems.
• Manage and organize data across systems to support decision-making and execution.
• Balance multiple priorities and work effectively across global teams and time zones.
• Travel up to 20%.

Global Product Marketing Manager

• support the preparation and organization of go-to-market and sales materials such as presentations, one-pagers, case studies, and internal documentation
• help conduct market, customer, and competitor research to support positioning and communication initiatives
• assist in organizing feedback and insights related to new service offerings and packaged solutions
• support productization initiatives by helping structure and document CRM and RevOps services
• collaborate with leadership and cross-functional teams on ongoing commercial and marketing initiatives
• help prepare marketing communication materials, including social media posts, email content, and campaign assets
• support internal coordination and knowledge organization across sales, marketing, and delivery teams

Product Marketing jobs in Poland

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Product Marketing Manager – Mid/Senior, AI-native SaaS

GTM

Global Product Marketing Manager

Junior Product Marketing – Go To Market Specialist