Product Marketing

• Own end-to-end product launches - external market releases and internal team education - with full positioning, enablement, and amplification.
• Manage complete customer success story lifecycle from identification through interviews, content creation, legal approvals, and distribution.
• Build and run Siena Academy, creating curriculum that drives customer adoption and product value.
• Create competitive intelligence system including battlecards, takedown decks, and positioning frameworks that help sales win.
• Develop ROI calculators and business case materials that articulate value differentiation.
• Build visual asset library with case studies, one-pagers, before/after comparisons, and templates sales can use immediately.
• Establish tight feedback loops with sales, CS, and product to understand which assets drive pipeline and close deals.
• Track marketing asset usage, pipeline impact, win rates, and revenue attribution to optimize what's working.

Senior Product Marketing Manager

• Own CRM platform strategy, architecture, and roadmap. Define the target-state data model and system-of-record boundaries for merchant, customer, and pipeline data. Lead platform evaluations and build the business case for major platform decisions, driving them to an executive recommendation
• Own strategy and direction for the platforms surrounding CRM — marketing automation, sales engagement, customer support, and operations tooling — so the go-to-market and ops stack operate as one connected system with clean data flowing between it.
• Partner with Sales, Marketing, Support, and Operations to translate business requirements into platform design and a prioritized roadmap. Serve as the single owner of CRM prioritization across functions, working with a dedicated Salesforce team that executes and maintains the platform.
• Set standards for CRM data quality, field governance, and access control so reporting and downstream systems can be trusted.
• Run vendor evaluations and build-vs-buy decisions for the CRM and GTM stack; rationalize overlapping tools; own vendor relationships and renewals.

Product Marketing jobs in North America

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Senior Product Marketing Manager

GTM Systems Lead