Product Marketing

• Develop and execute integrated, customer-centric event marketing strategies that deliver athlete registration and revenue targets across an assigned portfolio of North American events
• Own athlete registration volume, revenue, and yield targets for assigned for a portfolio of North American events
• Develop and execute comprehensive, multi-channel marketing strategies spanning CRM/email, paid media, social, content, experiential, grassroots, and partnerships
• Build and maintain an in-depth understanding of athlete behavior, regional market dynamics, and category trends to inform targeting and messaging
• Deliver compelling, on-brand content that drives acquisition, engagement, and retention across the athlete journey
• Ensure brand consistency and quality across all marketing touchpoints
• Partner closely with CRM and Digital teams to plan and execute segmentation, lifecycle, and automation strategies that improve conversion and lifetime value
• Analyze registration data, funnel performance, and campaign KPIs to identify risks, opportunities, and optimization levers
• Forecast registration performance and proactively adjust tactics to close gaps against targets
• Build strong in-market relationships with clubs, coaches, retailers, partners, and community stakeholders to drive grassroots growth
• Collaborate with Communications and Global Marketing teams to support media strategies, storytelling, and PR execution
• Own and manage assigned event marketing budgets, ensuring efficient spend and strong ROI
• Present marketing performance, insights, and plans to senior stakeholders in weekly, monthly, and quarterly forums
• Stay current on event marketing, CRM, digital, AI-enabled marketing tools, and endurance sport industry trends

Product Marketing Manager

• Deliver GTM Enablement Programs
• Design, build, and deliver enablement programs that support core GTM motions across Sales, Account Management, and Customer Success
• Create onboarding and ongoing enablement experiences that accelerate time to productivity and improve execution readiness
• Translate complex product, platform, and accessibility concepts into clear, practical messaging, tools, and resources for customer facing teams
• Support the Full GTM Lifecycle
• Enable teams to execute effectively across: Discovery and value based conversations, Product positioning and objection handling, Customer onboarding and early adoption, Expansion and renewal readiness
• Develop playbooks, frameworks, and role based resources that are designed for real customer interactions, not theoretical training
• Coach ICs and Support Frontline Managers

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Product Marketing Manager

Senior GTM Enablement Manager