Product Marketing

• Develop and maintain clear, differentiated positioning for Timescapes across segments (GCs, owners, developers), personas (Project Managers, Digital Teams) and geographies
• Translate product capabilities into value stories that resonate with construction professionals
• Lead GTM strategy and execution for new product and partner launches, and feature releases
• Build and manage launch plans that align Product, Sales, and Customer Success around shared goals and timelines
• Own the sales enablement programme end-to-end: audit what the team needs, build it, and maintain it as the product and market evolve
• Develop and keep current a full suite of enablement assets, including battlecards, competitive objection guides, one-pagers, ROI calculators, demo scripts, and email sequences for each stage of the funnel
• Run regular enablement sessions with the Sales team: new hire onboarding, product launch briefings, and ongoing deal coaching on messaging and positioning
• Partner closely with the Sales Management team and Account Executives to understand where deals stall and create targeted materials that unblock them
• Establish feedback loops between Sales and Product: surface recurring objections, competitive intel, and buyer language that sharpens both the roadmap and the pitch
• Create high-quality content that educates and converts: case studies, whitepapers, webinars, landing pages, and campaign assets
• Partner with Marketing to turn content into pipeline, owning the narrative across paid, owned, and earned channels
• Maintain a deep understanding of the construction technology landscape, including direct and indirect competitors
• Synthesize customer interviews, win/loss data, and market signals into actionable insights for Product and leadership
• Build a library of compelling customer evidence across key verticals (infrastructure, commercial, residential) and regions
• Identify and nurture customer advocates for reference programmes, case studies, and events

Senior Product Marketing Manager

• Owning our data and methodology story end to end: own Tracksuit's positioning and messaging on methodology and data quality to demonstrate rigour without the complexity that’s inherent in the market research industry.
• Leading go-to-market for launches: working within our narrative-led approach, you'll own the launch strategy, positioning, messaging, content development and cross-functional coordination needed to land data and methodology launches well.
• Owning how customers experience our data across the lifecycle: design the content, frameworks and programmes that help customers trust and defend our data inside their own organisations.
• Equipping our go-to-market teams: giving Sales, Customer Success, partnerships and marketing the positioning, proof points, objection handling and training they need to hold their own in technical conversations.

• Identify content that would be useful for a cultural hub
• Edit and correct metadata for accuracy and clarity
• Download and ingest video content onto our platform.

Product Marketing jobs in New Zealand

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Senior Product Marketing Manager

Senior Product Marketing Manager

GTM Consultant