Product Marketing

• Own and evolve product positioning, messaging, and value propositions
• Lead and execute go-to-market strategies
• Write and deliver high-impact content
• Translate complex AI concepts into customer-focused messaging
• Partner closely with Product, Engineering, and Sales teams

Product Marketing Manager

• Own product marketing for a defined set of products, both new and existing, supporting the full lifecycle: Discover & Validate, Shape & Plan, Launch & Learn, Optimize & Scale
• Define positioning and messaging for your products grounded in behavioral data and user research
• Develop and execute GTM plans across in-app surfaces, lifecycle messaging, and marketing channels
• Monitor adoption and engagement post-launch, flagging risks and identifying iteration opportunities
• Work closely with Product Managers and Marketing Communications on every product you touch. These are your primary partners for testing, launching, and improving
• Navigate across Product, Engineering, Data, Design, and Marketing to move work forward

Product Marketing Associate

• Assist in developing product messaging and product content that feeds go-to-market activities, such as pitch decks, one-pagers, battlecards, and demo scripts
• Help maintain product collateral, ensuring accuracy and alignment with brand requirements
• Maintain and organize the content library to ensure materials are easy to find and up to date
• Support tactical execution of new product releases and launches, including project planning and cross-functional communication
• Conduct and compile market and competitive research to support positioning and content development
• Coordinate with Sales, Customer Success and Clinical teams to gather feedback and identify content gaps
• Support growth marketing, digital marketing and event execution efforts with product messaging input and review
• Maintain the marketing claims matrix to ensure product and customer proof points are accurate and up to date
• Support coordination of co-marketing partnership activities with third-party vendors throughout the year, including joint presence at industry events
• Execute tasks and projects as assigned, demonstrating reliability, attention to detail, and a growth mindset

Product Marketing Coordinator

• Own and evolve product positioning, messaging frameworks, and value propositions
• Plan and execute go-to-market strategies for new features, launches, and product updates
• Develop compelling customer-facing content including website copy, sales decks, product pages, and launch materials
• Translate technical and AI-powered capabilities into clear, differentiated customer value
• Partner closely with Product, Sales, and Marketing to align roadmap, messaging, and enablement
• Support Sales with training materials, battlecards, and enablement assets
• Conduct ongoing competitive and market research to inform strategy and positioning

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