Product Marketing

• Own product marketing activities for RCS within the CPaaS portfolio, deeply understanding the ecosystem of carriers, partners, and technology providers
• Build and execute go-to-market strategies, including positioning, messaging, and pipeline-building initiatives
• Translate technical product features, including AI-related capabilities, into clear customer value and strategic reasons to buy
• Collaborate closely with Product, Sales, Revenue teams, and broader Infobip marketing teams
• Engage directly with customers and partners to develop customer stories, support sales meetings, and gather market insights
• Act as an external-facing representative of the product through customer interactions, partner collaboration, events, and public speaking opportunities
• Support and mentor less experienced team members through knowledge sharing and best-practice guidance

Product Marketing Manager

• Support Product Success and Product Solutions teams in daily activities related to product adoption, customer use cases, and solution implementation
• Join customer-facing calls during the sales cycle and support technical onboarding of new clients
• Contribute to implementation guides and gain firsthand understanding of delivery value
• Analyze pipeline data and prepare regional alignment materials
• Track product performance metrics and support go-to-market execution
• Research customer needs and contribute to roadmap discussions
• Coordinate with engineering and design, and monitor product metrics to identify improvement opportunities
• Collect and structure feedback from sales teams, regions, and customers
• Prepare internal materials such as product documentation, enablement guides, reports, and presentations
• Collaborate with cross-functional teams including Product, Sales, Marketing, and Customer Services to understand product positioning
• Learn Infobip products end to end and explore different technical and business-oriented roles

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Product Marketing Manager

Product Marketing, Product Success Intern