Product Marketing

• Drive product marketing for Objective RegWorks
• Own the messaging, campaigns, and go-to-market activity
• Create practical, high-quality sales tools and collateral
• Turn customer and market insights into action
• Test new product initiatives quickly and efficiently
• Partner closely with corporate marketing to execute campaigns
• Drive awareness through digital and social campaigns
• Support product launches, events, and market-facing activity
• Act as the link between customer feedback, sales insights, and product direction

Product Marketing Manager

• This is a hand-on-keyboard role that blends enablement strategy development with tactical execution
• Improve GTM performance by ensuring our customer-facing teams have the clarity, confidence, and capability to execute
• Acts as the connective tissue between SafetyCulture business departments and GTM by translating product strategies into clear, actionable narratives that ensure consistent messaging, positioning, and customer value delivery across all touchpoints
• Partner with global Enablement and local GTM leadership to develop and implement an Enablement Strategy to enhance the performance of our APAC GTM team, including renewals, new, and expansion bookings.
• Builds and orchestrates enablement programs that prepare sales and customer-facing roles with the right knowledge, tools and confidence to execute on new product launches, campaigns and initiatives, with a goal of shortening time to market and improving adoption.
• Serves as the voice of the field and the customer back into Product, Marketing and Operations using data driven insights and intuition to refine messaging, improve product-market fit, and close gaps between strategy and execution.
• Work to improve existing new hire onboarding programs to build a world-class experience for new starters, reducing time to ramp and increasing Productivity Per Rep (PPR)
• Program design and delivery. Partner cross-functionally to identify, create and deliver enablement content, playbooks & collateral. Partner with the broader Revenue Operations team to integrate Sales & Customer Success best practices into automated workflows and tools
• Own program management: Coordinate onboarding, training sessions, and enablement events end-to-end—from scheduling to follow-up for the APAC region
• Own and manage the logistics of the APAC GTM new hire onboarding program
• Run trainings for key sales enablement initiatives
• Create and update training content to support ongoing sales enablement initiatives increasing Productivity Per Rep (PPR)
• Drive programs and projects related to sales enablement, ensuring alignment with overall business KPIs

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Product Marketing Manager

GTM Enablement Lead