Performance Marketing

• Own end-to-end digital performance across paid media, website conversion, analytics, and funnels.
• Manage all digital ad accounts and implement measurement frameworks.
• Maintain dashboards and scorecards, delivering actionable insights for sustainable growth.
• Own GA4 implementation and Manage Google Tag Manager (GTM).
• Conduct recurring Search Console deep dives, evaluate queries, impressions, CTR trends.
• Build and maintain advanced pivot tables for ad and funnel performance evaluation.
• Produce recurring Website Conversion Reports and Performance & CVR insights.
• Deliver scorecard updates Weekly (WoW), Monthly (MoM), and Quarterly (QoQ).
• Fully own, pace, manage, and optimize all Google Ads and Meta Ads accounts.
• Evaluate and optimize inbound funnels including channel-to-lead-to-opportunity flow.

Performance Marketing Manager

• Carry the whole execution of influencer campaigns from brief creation to post-campaign reporting.
• Maintain campaign calendars, track deadlines, and ensure timely delivery of content (photos, videos, stories, affiliate links).
• Identify and scout potential influencers (nano to macro) across all socials.
• Serve as the primary contact for influencers, answering questions, negotiating rates.
• Maintain an organized track of the influencer information.

Influencer Marketing Campaign Manager

• Be the expert and owner of social and search performance channels (Meta, Google, Linkedin, Snapchat, Tiktok)
• Optimize social & search campaign goals, strategies and budgets to maximise output as defined from time to time (leads, value, applications, decrease churn etc.)
• Fix data quality issues related to conversion events
• Discuss with analyst, developers and creatives about how to programmatically improve ad assets, landing pages and post-conversion experiences
• Be an integral part in improving the agentic marketing platform employed by the company

Performance Marketer

• Utveckla och implementera sökstrategier för byråns kundportfölj
• Driva och optimera kampanjer i Google Ads och Microsoft Ads med fokus på mätbara affärsresultat
• Analysera och rapportera kampanjresultat samt omsätta insikter till konkreta förbättringar
• Bidra aktivt i pitcharbete och utvecklingen av byråns sökerbjudande
• Driva tvärfunktionellt samarbete med SEO, Paid Social och Programmatic för sömlösa, integrerade kundresor
• Säkerställa proaktiv och högkvalitativ leverans mot kund

Paid Search Manager

• Own and run all of PlentyLabs' paid social channels
• Take end-to-end responsibility for campaigns, using PlentyLabs as the content machine and measuring performance rigorously
• Manage and optimise budgets to drive strong results across enterprise accounts
• Lead onboarding, monthly business reviews, and ongoing education for key clients
• Act as a trusted advisor and strategic partner to our enterprise accounts
• Join select sales meetings and support the commercial side of the business
• Be a sounding board for the product team, your frontline experience is invaluable
• Join weekly product syncs and actively contribute to roadmap decisions
• Help shape how PlentyLabs evolves based on real-world campaign and client insights

Paid Social Expert

• Planera, genomföra och optimera kampanjer i kanaler som Google, Meta, Pinterest, TikTok m.fl.
• Arbeta datadrivet med analys, uppföljning och kontinuerlig förbättring.
• Driva performance-strategi tillsammans med Head of Paid Performance.
• Arbeta med display och programmatiska köp som en del av mediamixen.
• Säkerställa att våra kampanjer bidrar till ökad trafik, konvertering och lönsamhet.
• Samarbeta med våra varumärken för att säkerställa affärsnära och effektiv marknadsföring.
• Hålla dig uppdaterad kring nya trender, verktyg och möjligheter inom digital marknadsföring.

Performance Marketing Specialist

• Own Paid Growth for Our Clients
• Lead our Performance team across Meta, Google, TikTok — grounded in CAC, ROAS and profitable growth
• Architect full-funnel media strategies and test plans tailored for DTC ecom businesses
• Build and run forecasting, budget pacing, spend allocation and creative iteration frameworks
• Diagnose and resolve performance dips — from creative fatigue to tracking issues and bidding inefficiencies
• Collaborate with Creative Strategy to translate insights into profitable ad concepts
• Own the financial performance of each account: spend efficiency, MER, margin contribution
• Monitor and proactively improve client profitability
• Build growth models to guide investment decisions and scaling plans
• Spot upsell opportunities, margin leaks and financial risk early
• Act as strategic lead on top-tier clients (7–8 figure brands), ensuring long-term retention and performance
• Translate platform metrics into clear, actionable narratives for founders, CMOs and brand teams
• Align internal teams across Creative, Performance, and Content to meet client goals
• Coach and mentor media buyers and analysts
• Build internal processes for testing, scaling, and optimization
• Implement tools and systems (AI, dashboards, automation) that improve results and efficiency
• Collaborate cross-functionally to ensure client success from ad to post-purchase

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